DL growing up and down west coast, defying Wall Street and DOJ

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Corn Field
Dec 5, 2003
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http://www.thestreet.com/story/13213425/1/deltas-west-coast-growth-defies-wall-street-and-justice-department.html

DL's growth on the west coast continues to draw the attention of analysts and is rearranging some long-standing market share positionings including in LAX.


"So Wall Street said Delta is growing too fast, federal regulators may be saying that Delta is growing too slowly, and Delta seems to be saying that it just wants to grow on the West Coast, particularly in Seattle, where it is building a trans-Pacific hub."

"In general, Delta has been adding domestic feed to Seattle, transcontinental capacity at John F. Kennedy International Airport in New York and international capacity not only in Seattle but also in Los Angeles, where it began flying Los Angeles-Shanghai on Wednesday."
 
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DL shrinking cutting back more International flights:
 
*
DL DTW-PEK NOV 1.0>0.8 DEC 1.0>0.9 FEB 1.0>0.9
*DL DTW-PVG NOV 1.0>0.8 DEC 1.0>0.9 FEB 1.0>0.9
DL EWR-AMS OCT 0.9>0.7
DL EWR-CDG OCT 0.9>0.7

 
And there are more cuts.

Cutting back on LAX-RDU also.
 
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Kev3188 said:
Airways just wrapped up a three part series on the "battle for Seattle." Not a bad read...
That was interesting - thanks for posting it.

I don't know how well the DL SEA hub will turn out, but it is obvious that it was motivated by the prospect of very high fuel prices plus the lack of a joint venture partner in TYO plus the realization that DL will not dominate LAX-Asia.

The collapse in fuel prices has messed with the first motive; today's lower fuel prices make DFW-Asia not as outlandish as it was when fuel was $3/gal and climbing. And AA has now built up an impressive hub to Asia from DFW as a result. Low fuel prices remain, and ATL-Asia would not look as stupid as it would have a couple of years ago. And at ATL, DL has far better connectivity and a nonstop monopoly. Big tradeoff is lower O&D from ATL, but SEA has lower O&D than SFO or LAX.

If fuel had gone to $4/gal or $5/gal, the SEA hub would enable DL to offer much better fares (due to lower fuel burn on the shorter segments) than ORD/DFW/IAH to Asia. But with low fuel prices, those mid-continent hubs aren't so extra-expensive.

Low fuel prices are also playing some havoc with AA's expensive re-fleeting plans, and we've seen Parker delay a few 787s and a bunch of A321s (including neos) as a result.
 
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first, DL cuts back on a seasonal basis across its entire network. none of the cuts are anything different from what DL does on a macrolevel outside of the peak season.

as to fuel prices have been good for all airlines but it is not the justification for DL's SEA hub and low fuel prices don't make or break the hub. SEA was designed to replace CONNECTING capacity that flows over NRT while leaving DL's Tokyo operation focused on the local market. SEA was chosen because it is the closest city in the continental US to Asia which makes it possible for DL to start routes with smaller and less costly 767s and 330s and because there is a better opportunity to connect every market in the continental US and Canada to Asia via SEA than for every other hub. AA has indeed built up Asia but DFW will never serve as a viable primary connecting hub to/from Asia solely because of its geography.

Low fuel prices have given AA breathing room to grow its Asia network, for DL to grow its SEA hub, and for AS to defend its SEA hub. None is any less than the other.

As to the article, there are several factual inaccuracies. Data shows that over the past 3 years, DL has added almsot identical amounts of longhaul int'l and shorthaul US capacity from SEA. Thus, DL's RASM movement is not any more biased because of building up domestic vs. Asia flights. on a seat basis, yes, DL's domestic growth has been much larger but RASM is calculated on ASMs. The statement that DL's statements regarding RASM are wrong
because DL is adding more domestic capacity based on ASMs is simply not accurate.

It is also not accurate that RASM is not known for DL at SEA. DL has never reported RASM by city and SEA is no different from any other city. It can be calculated using DOT data eventually but there is only about a six month lag on that data for any market - growth or not.

The article assumes that someone has to lose in order for DL to grow and that simply is not the case. DL serves a different set of markets, has been very careful to add growth which it can support on a long-term basis, and AS has grown in markets that overfly other hubs and also have lower amounts of connecting demand beyond SEA.... thus, the notion that either carrier's strategy is incompatible with the success of the other is flawed. And based on enough information that is known, DL intends to start operating a pad operation at SEA in 2016 indicating that they are confident that growth will come. DL doesn't need to match AS one for one in terms of total capacity or the number of markets served. Likewise, AS will never fly longhaul int'l and won't get the benefit that DL has even with AS' partnerships including that AS cannot negotiate pricing involving its int'l partners' int'l flights - so both carriers have strengths and weaknesses in terms of their total offering.

Finally, DL is growing in both SEA and LAX and also still has SLC, something that only UA can come close to duplicating in terms of network - and UA has been badly stumbling in so many ways that DL's growth is likely coming at UA's expense far more than AS'.

It is hard to see how SEA will play out but when so many people including here have flawed data that they use to make flawed conclusions, it is highly unlikely that they will come up with an accurate long-term undersstanding of what will happen in the SEA or Asia market.
 
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would one of the many flawed data used by people include you using flawed data as well?   you cant stand any negative crap regarding dl    its all about making dl the best    well guess what   all airlines have their ups  their downs  their best  their worst etc
 
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Data is data and where it is available, it is available publicly, anyone can use it.

DL's SEA LF thru March - the most recent DOT data available - was slightly higher than AS'. There simply are not a bunch of empty seats on any airline from SEA and the data is readily available to show that DL is filling its seats from SEA as well as other carriers including AS and is generating revenues very comparable to AS in most markets. AS does well to/from Alaska but DL does better to eastern US cities including DL hubs which AS has added service to. AS also significantly underperforms DL in the SLC expansion markets which AS launched. On a network basis, it is hard to argue that either AS or DL has gained an advantage over the other.

The notion that DL is underperforming in SEA on a large scale basis is simply not supported by the facts.

Everyone seems to think they need to pick sides and root for a winner and a loser in SEA but the data simply does not say that anyone is losing.

AS and DL are both benefitting from low fuel prices to support their growth - but that is true throughout the US.

AS is expanding its hub to maintain a domestic size advantage from SEA - but AS doesn't fly to 8 longhaul destinations which DL does and can use to help win business which AS cannot sell as a single unity because it cannot price and negotiate on its codeshare partners.

Even the comparison to DEN is not realistic. WN grew in DEN using a significant fuel price advantage that came from hedge benefits while UA not only didn't have those hedge benefits but also was in significant financial distress thruout its network and also was working thru a merger that changed the role of DEN to UA/CO's combined network. and while WN is the largest domestic local market airline at DEN, UA generates far more revenue and offers more seats because UA carries alot of connecting traffic that WN does not. There are lots of ways to measure success and just like UA and WN in DEN, success will be measured in different ways in SEA; AS will win in some ways while DL will win in others.

There will be people who will continue to think abd wrute that AS or DL has to win or lose but the far more likely scenario is that both will coexist and succeed and both can do so on a longterm basis.

Given that SEA t(the airport) wants to grow and wants to be one of the top gateways to Asia, they have every reason to do what they can for DL while also making sure that AS can grow SEA as much as it can.

AS and DL are both very well run companies. It is simply not realistic that either will have to fail in order for the other to succeed.