I thought the other country paid the tariffs...if that's the case, how will cutting tariffs bring the price down....unless - they have been passing them on to the consumer. And there are two countries he didn't reduce tariffs with - Brazil and Columbia. And where does most coffee in the US come from? Brazil and Columbia. Brazil - 50% tariff and Columbia -2 5% tariff. But.....as the man you so admire (I bet his butt smells way better than the lefty "diaper don" media says) has said - once prices are up, they don't usually come down. And here's the kicker - that includes prices increased due to tariffs....they won't come down. YOu'll just have to be happy that they don't go up as much as they did in June of 2022/
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āIn November 2025, President Trump took action to lower coffee prices by issuing an executive order that removed previously imposed tariffs on coffee imports, particularly from Brazil and other Latin American countries.
Actions Taken by Trump:
Tariff Removal: The key action was the removal of the 40% tariff previously imposed on coffee imports from Brazil, the largest supplier of coffee to the U.S., and the general 10% tariff applied to other coffee-producing countries as part of the "reciprocal" tariffs.
Trade Frameworks: The administration announced new trade framework agreements with several Latin American nations, including Argentina, Ecuador, El Salvador, and Guatemala, aimed at easing import levies on agricultural products from those regions.
Executive Order: These changes were formalized through an executive order that added coffee and other goods like beef, bananas, and tropical fruits to a list of tariff-exempt agricultural products, effective retroactively from November 13, 2025.
Expected and Initial Impact:
The immediate aftermath of this decision saw global coffee futures prices plunge significantly, with arabica coffee futures falling to a seven-week low.
Wholesale Prices: The removal of the 50% total tariff (40% Brazil-specific + 10% general) on Brazilian coffee was expected to normalize trade flows, which had previously dropped by over 50%.
Consumer Prices: Major importers, such as J.M. Smucker Co., responded by canceling plans for further coffee price hikes, citing the lifted tariffs as the reason. The administration and industry experts anticipate that these actions will eventually lead to lower prices on grocery store shelves, though the effects are expected to take time to fully pass through the supply chain.
Previously, economists and industry experts had attributed a portion of the sharp rise in U.S. coffee prices (which saw increases of around 20-40% year-over-year in late 2025) to these tariffs, along with global supply chain disruptions and weather issues in major growing regions like Brazilā