Bob Owens said:Ch. 12 said:This is a rather simple explanation but no matter how many times it is explained, there are non-believers.
Yes...the airlines have too much capacity.
Bob: And what do you base this claim on? The fact that there is less excess capacity than ever before? Basic economics would lead you to believe that if there is less capacity that prices could be higher.
Ch12: Less excess capacity because it is being filled with $29 fares. Raise the fares...yes, even $5, and there would be much more excess capacity.
Yes...if ALL carriers raised fares (even just $5/route), demand would drop significantly. $5 can be 10, 15% of the current fare...that makes a difference.
Yes...loads are very high...BECAUSE OF FARES.
Bob: Bull, that might be true in the case of goods such as clothes or food but not with airline tickets. As 410ohobe cites a change in $20 is not going to prevent the consumer from dumping $2000 on vacation. Perhaps if you were saying $100 or $200 you may have a point but not $10 or $20, people pay more than that to park their car at the airport. They pay $5 for a cup of coffee or a stale doughnut without the bat of an eye. You are saying that for a difference of $5 thats droves would stay home? Rediculous! No matter how low you make the fares unless the people have some other reason to fly, besides the price of airline tickets, they are not going to fly.As I said before, people dont buy airline seats in order to buy airline seats, they buy them as a means to something else.
Ch12: What 410ohobe cites is an opinion based on his/her thoughts. The truth is that the truly elastic portion of airline travellers are not those that dump $2,000 on a vacation or those that get reimbursed by their companys but rather those that are bunking at a friend's place and being picked up by their relatives. These people are becoming an ever-growing segment portion of all air travellers as business travel is not what it used to be and frac jets are taking alot of that market. So that is "bull" that people are not impacted unless you charge an extra $100 or $200. Just b/c you and 410 maybe have disposable incomes, it doesn't mean that the elastic segment does. The don't and they won't fly if the fares go up much. Again...SUPPLY AND DEMAND.
Yes...capacity would have to be cut back if fares were increased.
Bob: Why? Doesnt basic economics demand that you decrease capacity if prices are reduced and increase it as much as you can when they increase, at least to the point where they cause a decrease in pricing?
Ch12: That's the supply side. Carriers would WANT to increase capacity with higher prices on the pretense that they would make more $$. But they know that they wouldn't make more $$ b/c as price goes up, demand goes down, and flying extra seats only means extra costs.
Price goes up, demand goes down, supply must go down (which it will not in this industry)
Price goes down, demand goes up, and you have 80% LFs are you do now.
Bob: Ok, explain the fact that gasoline prices have doubled but so far demand has not gone down. It seems that your simplified basic law of supply and demand is not a complete explanation for what we see with gasoline. Economics is in fact a science on the study of one part of human behavior and no matter how you try to simplify it it remains complex. It tries to explain what humans will do or explain what they did in the past. But at best is still just educated guessing and by no means foolproof. The fact is that you do not know how the public would react to a $5 increase and the facts dispute your claim. The fact that we already have people paying hugely different rates for the same exact product already shows us that despite your claim that pricing is set, it is in fact very variable.
Ch12: Bob...c'mon now. I can't believe that you and 410 can even be so unreasonable to bring up gasoline. Why can cigarettes cost over $7 a pack in some areas and demand doesn't go down? Why do people continue to pay for electricity when the prices continue to climb and climb? OK...so this is econ 101.5...still the first class but a week or two in. This is elasticity. Gas, cigarettes, electricity, etc, all have highly inelastic demands as people are dependent on them to a great extent. There are no reasonable options so as price goes up, demand stays relatively flat. As I mentioned before, airlines have highly elastic demand b/c customers can choose alternatives including not to travel at all. The high LFs right now are caused by those that normally wouldn't even be taking trips but couldn't pass up the opportunity b/c the fares are so low. Raise 'em and the LFs will drop.
So PLEASE get off the raise fares issue b/c what you don't realize is that airline passengers - in this day and age - are EXTREMELY price sensitive and it's not a matter of changing carriers...it's a matter of flying at all. $5-$10 WILL stop people from flying...trust me.
Bob: Why should we? Its an absurd claim to think that $5, the price of a cup of coffee at the airport, would force a significant number of people to stay home. Would it force you?
Ch12: No further explanation necessary
And yes, Bob, the issue truly is over-capacity.
Bob: No, its the issue of choice that the carriers are chiming in on at the moment.
Ch12: No further explanation necessary. I am using my own mind and experience...not listening to carriers.
B/C there is so much capacity, it needs to be filled and carriers had to lower fares to do this.
Bob: So the airlines create additional capacity so they can lose money trying to get rid of it? How much lower are you talking here? Oh yea, $5 to $10 right? Sorry, I'm not buying it.
Ch12: The airline industry SHOULD have lost demand after 9/11 and they have only kept it up by lowering the fares. In the economic sense, the whole demand curve has shifted left but airlines kept the same # of seats out there meaning that they needed to lower fares. Park planes and fares will go up.
Fix the supply issue and the prices will work their way out naturally. This isn't BS that I feed you...it is reality...and BASIC economics.
Bob: Well the fact is that no single carrier can "fix" the supply issue, I think you mean excess supply, of which is proportionately lower today than ever before.
Ch12: OK Bob...I agree that no single carrier can fix the supply issue. But PLEASE don't make inferences that I mean "excess" supply. I already told you that the LFs are high b/c they had to lower fares to keep seats full. And when a 60% LF used to be breakeven, it is now often over 100%. Show me how to fill a plane over 100% and I'll tell you that you are right...capacity is not an issue. Seems the problem is that you are not paying attention or even trying to see what I am saying. If you take a step back and digest it, it really makes alot of sense. Probably b/c it is based on fact and not opinion.
Bob: According to the way you are presenting the supply and demand theory price and demand have a defined link and that varying one will automatically vary the other. Thats not always true. Demand is limited, and price is simply one of the factors. If I offered richshaw service between Patchogue and Manhattan no matter what price I offered it at demand would likely be non-existant. However if I offered rickshaw service within midtown Manhattan I could probably get a good price for it. In fact the price I could get could vary at different times of the day and different days of the week. The point is that trying apply a basic theory to all applications does not work. Charging less may not always result in getting more business.
Ch12: Again...elasticity. I could sell a gallon of gas for $17 but airline tickets are VERY different.
Let's just use this test: How many out there have bought a ticket over the last 2 years that they would not have bought had the fare been so low? I'm raising my hand...multiple times.
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