You can always tell when they're losing... And know that they are losing... And are gettin' scared... And desperate...
The posts, and " defenses" and attacks grow increasingly shrill and baseless, and inevitably degenerate to an unholy combination of various fear grenades, gods, hate, anger and personal attacks.
They are just not quite ready to admit to themselves that they have been conned, have fallen for the big lie, and have defended the very people who have been using them for their own enrichment for all of these years.
Some would prefer to be literally used to death than to admit they followed the wrong star.
Pride goeth before the fall...