Too bad there wasn't a selection for "minutes" 🙄
However, in reality, I don't think Tilton will pull the plug on Brace or Slacker, errrrrrrrrrr Hacker. And that's truly unfortunate. United being turned down 3 times by the ATSB is an affirmation of Brace's failure as CFO. He has presided over the complete downfall of United's balance sheet. UA's Finance Department, the once vaunted WHQCJ, has turned into the Gang That Can't Shoot Straight. And Brace is the Ring Master. He's done NOTHING of substance for this company. He should have been ousted a long time ago, but for whatever reason, Tilton and the BOD don't view him to be a failure. They ought to just poll the workforce.
The clear fallout from United being caught looking for a fastball when the ATSB served up the 'ole curve, is that a new business plan and strategy are needed. Simply trimming labor costs and creating TED isn't going to cut it. A bit more creativity is going to be needed as I've been saying from the get-go. Like it or not, United Senior Mgmt will now have to re-visit the extremely ugly things they elected not to touch when we first filed for bankruptcy. This may finally bring the closing of the LAX hub, which has been analyzed for months. We may finally see the rolling hub concept brought to Chicago. Marginal mainline stations will most likely be candidates for UAX. Marginal UAX stations will most likely be candidates for closure. As an airline, we must simply get our cost structure down to levels that are competitive with JetBlue, Southwest, America West, Air Tran, and Frontier. Forget about AA, DL, NW and CO. Those aren't the carriers eating our lunch and our share. Their own day of reckoning is fast approaching.
I honestly think that the ATSB did United a favor. If they have merely caved in to political pressure and given us the loan, a year from now or sooner, we'd have ended up in the same predicament as US Airways. We have not cut enough. Remember, the goal is to create a cost structure that keeps us competitive and profitable even during down cycles in the Economy. We clearly have not done that. So as painful as it is going to be (and make no mistake about it, it's going to get very painful), the ATSB's decision will finally force United Senior Mgmt to wake up and actually come up with a winning business strategy. With any luck, that endeavors' first order of business will include sh-tcanning Jake the Snake and Slacker, and buying them a one-way ticket back to Business school.