the reason why the representation campaign at B6 finally resulted in seating a union is because the company, quite frankly, underpaid its pilots for too long and failed to invest what was necessary in the operation - including sufficient staffing - to maintain even close to a decent operation. Pilots are absolutely impacted by being underpaid and short-staffed and the promise of sharing in the company's well-being means nothing if customers are left stranded and revenue never makes it into corporate coffers - while pilots cannot begin to figure out what they are supposed to fly.
This type of flying on a shoestring has gone on for years at B6 and the pilots said it is time for the company to grow up and act like a real carrier in terms of the way it operates.
Add in that the pilot shortage is pulling pilots away from B6 at a very high rate of speed precisely because of low pay and poor work rules and the company deserves what it got.
according to the DOT, B6's operational performance is about the worst in the large jet industry although depending on the metric, AA and UA were worse in certain categories in the most recent DOT report.
http://www.dot.gov/sites/dot.gov/files/docs/2014AprilATCR.pdf
Several changes at the executive level didn't fix the problems and that is precisely when unions do have a real place to bring about industry standard change.
But the operational problems and the low pay won't change that B6's business model has been built around high growth - which creates operational problems if the airline is not reliable - and the lowest costs among the large jet scheduled US carriers.
B6 pilot pay is actually as good as or better than other carriers on an hourly basis - but for pilots, work rules plays a big part in how well final pay actually works. On comparable aircraft as a result of B6 mgmt.'s recent pay raises, B6 pilots are paid above AA/US pilots.
The notion that B6 might see unionization at other workgroups is not necessarily a given since they too are fairly well paid.
Unions like to point out the protections that come with a merger by having a union but DL employees suffered nothing relative to their NW peers who were unionized while WN/FL and US/HP pilots both had messy pilot integrations.
Most significantly, B6's entire business plan is predicated on low costs and it is far from clear how having to pony up more money to run a more reliable operation and better pilot pay protections - will affect B6's ability to not only maintain its current competitive strategies but allow B6 to continue to increase pilot pay.
Union talking heads infamously tout how they will force mgmt. to shell out money but more often than not, what actually is paid out falls far short of what labor thought they could obtain.
B6's margins are already pressured and increased competition to the Caribbean/Latin America by DL from JFK, NK and WN from Florida, and ULCCs elsewhere on B6's network make it far from certain that B6 mgmt. will pull out the checkbook for ALPA's demands since they know full well that B6 doesn't have the strategic ability to increase costs and maintain B6's competitive advantages.
Negotiating a first contract won't necessarily be a slam dunk at all. If anything, a new contract will provide B6 pilots with industry standard job protections that may or may not help in the event of a merger. And a merger might be a whole lot more likely if B6' costs start growing into the same area as the costs of the legacy carriers.