If I had the money to buy US/LCC.............
I put the Coach at 34". Plus maintain 16 First Class Seats on Every M/L excluding the E190. And I would put the Closets back in. All narrowbody fleet of AB and Widebody fleet of Boeing's! I also would get Milk and Dairy Creamers.
Move the HQ back East. That AZ heat is for vacationing, not working. I said HQ's, PHX still be Hub, also utilize LAS better. Make a Mini-Hub in STL so that the small mid-america can have access to US. Would like to be able to do that at MDW, but almost impossible.
I also would make a rule that ALL Bonuses must be shared by ALL employees, No Upper Management Perks, everyone equal with benefits. Also I would shutdown 3 days a Year,
Thanksgiving Day-To Live the Meaning of being Thankful
Christmas Day-Day to be with Family, not away.
Independence Day-A Day to Celebrate and Light Up those Fireworks! Also have certain days where FA's, Women dress up in Dresses/Gowns and Men in Tuxes. Also Casual Days, even for the Flight Crew.
And now I am waking up.................Oh what a Dream!