I get what your saying, but seriously in the bigger picture of things its not the end of the world. And no matter what paint job, NWA people are going to speak out against it anyways as the aircraft was the flagship of the NWA fleet... not so much for DAL.
Design is always highly subjective, some will like, some will not. I would rather money be used elsewhere then to spruce up a old tired and inefficient aircraft that will most likely meet the boneyard in a few years anyway.
Dapoes, I "like" the livery...it looks "nice" on most of the planes, it looks "ok" on the 744 but the name needs to be enlarged, because of the size of that particular aircraft with the logo on the tail not in scale with the font applied forward...its a simple modification that a lot of people are noticing.. will they do anything about it... regarding a subtle enhancement? they should (especially until all the 744 have that awkward placed name in the not most flattering position on the aircraft)... if not... oh well!(its not the end of the world).
I like the design, as it has reminiscent qualities of the past, basic same colors and regarding a more traditional widget, I very much like the style of the font used particularly than the previous, and the clean modern feel and dramatic tail.(I think the blue could have been a tad darker shade though...) I love the uniforms, inflight service amenities, product, facilities and importantly most of the people I have met! I still think the name on the 744 is in the wrong position though..
I dont necessarily feel applying the current brand on a 744 is sprucing it up rather than simply having a common theme? does it not makes sense for all the planes to at least match the corporate identity?
Lets not think of it as "sprucing" it up rather than! working together as a team, being a team player! (with the same paint colors) applied to all the planes!