wnbubbleboy
Veteran
PHILADELPHIA, June 6 /PRNewswire/ -- Philadelphia, the Place That Loves You Back, and Southwest Airlines (NYSE: LUV) have aligned in a new partnership. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) and Southwest Airlines proudly announce a $125,000 gay-friendly tourism marketing campaign designed to increase air travel and overnight visits to the Greater Philadelphia region by gay and lesbian travelers.
Southwest Airlines is now the exclusive airline of GPTMC's Philadelphia - Get Your History Straight and Your Nightlife Gay® campaign. The year-long agreement incorporates advertising, communications, direct-to-consumer promotions in key markets and online marketing. In addition, the partnership includes considerable charitable marketing contributions to gay, lesbian, bisexual and transgender (GLBT) organizations in Philadelphia. Information on gay-friendly Philadelphia and gay-friendly accommodations can be found at gophila.com/gay.
In the United States, gay travelers spend $55 billion annually, primarily on leisure travel, according to Community Marketing Incorporated, based in San Francisco, California. Community Marketing's "11th Annual LGBT Travel Survey," a research study profile of more than 7,500 self-identified gay and lesbian consumers, showed that gay travelers fly frequently, with 84% of respondents taking at least one flight in the last year, and the median respondent taking six flights.
http://sev.prnewswire.com/travel/20070606/...06062007-1.html
Southwest Airlines is now the exclusive airline of GPTMC's Philadelphia - Get Your History Straight and Your Nightlife Gay® campaign. The year-long agreement incorporates advertising, communications, direct-to-consumer promotions in key markets and online marketing. In addition, the partnership includes considerable charitable marketing contributions to gay, lesbian, bisexual and transgender (GLBT) organizations in Philadelphia. Information on gay-friendly Philadelphia and gay-friendly accommodations can be found at gophila.com/gay.
In the United States, gay travelers spend $55 billion annually, primarily on leisure travel, according to Community Marketing Incorporated, based in San Francisco, California. Community Marketing's "11th Annual LGBT Travel Survey," a research study profile of more than 7,500 self-identified gay and lesbian consumers, showed that gay travelers fly frequently, with 84% of respondents taking at least one flight in the last year, and the median respondent taking six flights.
http://sev.prnewswire.com/travel/20070606/...06062007-1.html