Any thoughts on if we will match this?
To the VFF, would this be worse then the milage bonus or does it not really have that much an impact?
Now this is a good question and discussion topic....
First off, and I'm probably a bit of an odd duck when it comes to air travel and purchasing it, but I believe, 1,000% in two things: (a.) the air fares MUST rise and they must go up so that people who earn a living working, especially on the front lines, can make a fair, honest and good living. (b.) I believe the ENTIRE industry, with the possible exception of WN, prices it's product completely wrong.
I chuckle to myself all the time...'cause I track it CAREFULLY, but what I pay per mile. I buy F on flights over 3 hours and frequently (read: "almost always") the cost per mile for me to fly, say, PVD-SFO via anywhere, is around $0.25 to $0.30 per mile. Meanwhile, that short hop, PHL-PVD is as much as $0.80 per mile.
Certainly, buying a 253 mile trip, even at $0.80 per mile, is easier on the csh flow then buying an F ticket on CO, PVD-SFO via EWR at $0.30 per mile.
BUT, the product is priced wrong....WN has the only basic understanding of this and this is why they are the leader...they understand pricing from point A to point B on a rational unit basis that pax can understand.
I personally do not buy a FF program...it's a factor, but i buy transportation and the ability to get some work done as well as relax.
Will a minimum stay irritate me? Maybe...but it's not often that I jump around lots...I typically will leave, say, PVD and go to, say, SFO for a week...so, charge away.
But that still DOES NOT fix the issue...it's a band aid and WN will gobble that up like a pumpkin pie on a thanksgiving dinner table...the issue is the product is not pirced rationally...and at the end of the day, WN will chuckle at that...and eat UA's lunch in the markets they compete in.