No..never said anybody needed to price above Southwest...but it appears to me that when you consistantly price below Southwest, when your fuel costs are well above Southwest's cost's (and several posts in other threads pointed out with pride that y'all price below Southwest), it doesn't seem particularly smart. I don't think Southwest ever chased market share. Your airline might...maybe that's the reason they visit bankruptcy court. Southwest chases profits, and could care less if they lead in market share. If their share of the market doesn't provide a profit, they'll leave. Would you have preferred that SWA lay off thousands, raise fares dramatically and "feel the pain" of the other airlines?
Oh mighty UAL pilot..oh all knowing one (does UAL require pilots to be psychics)I don't work for Southwest, or any airline for that matter. You know, Southwest (and United and American and Delta for that matter) all depend on customers. People weren't flying after 9/11. But money talks and Southwest recognized that a low enough fare in the following months would get people past that fear and on to airplanes. If that's "take no prisoners" competition, so be it. Something to think about...your planes are 80% full these days....if Southwest hadn't started something to get travellers back in the air, you might not have made it out of bankruptcy - or at least you wouldn't be enjoying the "market share" that your management still seems to value more than profits these days since most of your fleet would be parked and most of your current employees would be former employees.
Are you upset because Southwest didn't lay off any employees after 9/11? Are you mad because employee groups were the LAST cost cutting measure looked at over at SWA?