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Price of oil dropping

Well...here's some other examples from that board of round trip fares that they consider "too high"...and in fact have other posters urging them to "wait for a sale":

ATL - HPN - $279

ATL - JAC (February 09) $550. In some justice, while questioning the fare, this one went up a hundred bucks

ATL-DTW (over labor day)$219 - they are hoping for $180

ATL-LAS $200 was "too much because they had to change planes". I pointed out that for those same dates of travel, SWA out of Birmingham was $411...$200 more than what they were wanting to pay

ATL-HNL $750

ATL - Edinburgh Scotland...$400

ATL-STL - $200

And these are "too much". In two of those cases, I cited SWA out of BHM to get the absolute lowest fare that they will charge. In both cases, the fare on Southwest out of BHM was $50 to $200 MORE than the fares that these folks found "too high". The sad thing is - most airline management seems to still be chasing that "it's better than nothing" passenger and will usually end up meeting their demands.

One way to put it into perspective for these people is to ask them to calculate what the cost would be to drive.
 
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