This is good news- that the airline is profitable...congratulations to you all, and I hope you do get nice profit sharing checks.
The fact that the amount of the profit is roughly equal to the amount collected in baggage and ancillary fees, however, indicates a fundamental flaw in the business model, which was actually admitted by Doug himself when we met with him earlier. There needs to be a wholesale realignment of fares, with the number of loser fares reduced substantially. Pricing needs to be transparent, and there are ways to do it without making people feel like they are being nickel and dimed. A tiered fare structure ala AC or Airtrash comes to mind. Pick one price you don't get a seat. Pick the next highest you pick your seat and get to check a bag. Pick the next one and you get a premium seat....etc....this is a much more transparent, and I would think easier to manage than the current system, and would go far to reduce customer outrage at having their pockets picked every time they fly.
Currently sitting in CLT waiting for a flight- let's hope I make it home today 🙂
My BEST to you all...
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I disagree... who cares how we make money and the bottom line is the whole industry (except SWA) is charging... so the FEES are going to be the new norm and people will just get used to it..... If it somehow changes then the fares will go up...... As far as transparency... I'm sure 90 % of all flyers know they pay to check a bag!