Research, statistics, etc. are tools to gauge each situation to come up with a management "plan".
There are two VERY important tools that neither management or overpaid consultants will/know how to use. They are EYES & EARS.
Why pay consultants? Just talk to the front line players. I'll tell AA what needs to be done in order to regain and continue to be THE best airline in the world.
1) Don't lie to the work force.
2) Do NOT steal from the work force.
3) Listen to your work force.
If the above is ever forgotten give Herb A CALL.
You forgot one;
Pay your work force.
I'm so sick of hearing that "money is not a motivator " BS line. These clowns are simply adhereing to the NAZI propaganda technique that if you repeat a lie enough times it will become accepted as fact.
Lets break this lie down to the core. Proponents of the lie claim that "money is not a motivator'. What is the primary reason that somebody shows up
for work? Financial Compensation.
The primary reason why someone gives his labor to someone else is money so money not only is a motivator for going to work but its
the primary motivator.
Money provides us the means to physical sustinance.
However, people have needs other than physical and that is what these MINAM (Money is not a motivator) scam artists try to exploit. People have Emotional or spiritual needs as well. I have no doubt that the basis of the MINAM strategy comes from the study of cults such a Jim Jones or the Manson Family. Cults exploit people whose spirital or emotional needs are not met. The followers of Jim Jones were not motivated by money. Their primary instinct to surive was overwhelmed by such a stong emotional attachement to their cult (culture) that they mudered and committed suicide upon their leaders command. The cult culture is all about self sacrifice for the benifit of someone else. The cult culture makes the victim so dependant upon the cult that it overides the survival instinct. Cults exist through the emotional addiction of its victims. Cult members are bascially emotional addicts.The emotional addiction is similar to chemical addiction to substances like Heroin, alchohol or tobaco.
The MINAM strategy is to introduce a similar culture in a corporate enviornment. Willing self sacrifice on the part of the workers for the company. They dont want you to think of this as a business transaction or just a job but a "family" (like the Manson family). The themes of family, inclusion and self sacrifice for the benifit of the leaders is a common thread through MINAM philosphy and cultism. They want to change the terms of the deal between worker and employer from strictly financial to one where they give you intangible emotional satisfaction as a subtistute for tangible monetary based compensation.
When ever these leaders talk about culture, just chop off the "ure" and remember CULT. Money is the motivator, dont ever let some greedy overpaid BS artist convince you of anything else. Remember they are all salesmen, people who make a living trying to convince others of what they dont believe themselves. These people do not care about you, if they did they would give you money. They only want to give you what doesnt cost them anything and in return they expect you to make them more money.