Southwest is still working on becoming just another one like the big 3. I will say I do agree with the additions of lounges for SWA customers to be able to use while waiting for flights or while waiting for connecting flights.
finance.yahoo.com
Southwest Airlines' First-Ever Lounges to Debut in Austin, Baltimore, Honolulu, and Nashville; with at Least Seven More Planned
Southwest Airlines Co. (NYSE: LUV) today unveils plans for its first-ever airport lounge network, marking the next chapter of the Southwest Airlines® travel experience.