L
luvn737s
Guest
If airlines (especially ones who control over 10% of the market) feel they can't raise fares to cover their costs, why don't they close up shop and get into a more lucrative line of work? There is little difference between a merged entity of two or three large airlines and how the industry as a whole operates now. An airline who can't raise it's fares because of a lack support for that fare increase among competitors is operating in a defacto oligopoly.
Why do consumers feel entitled to a $69 fare to anywhere in the world? Because some airline feels they can gain market share by providing unrealistically low fares. And maybe they will gain share, but in a market they have trained to demand below-cost fares. Those who have polluted the water soon find that it is their drinking water source too.
So I do not pity the airline industry that pounced on the opportunity provided by the tragedy of 9/11 to rid themselves of union contracts only to find that eviscerating labor couldn't save them from a lack of strategic vision. Labor has become the whipping boy for a mistake that has ultimately cost the industry it's pricing power: internet distribution through the likes of Priceline, travelocity and others. There is no need to put any fare out there other than the match to the lowest one (hello, ever heard of yield management?) so they do and then try to build an operation that can profitably provide such a fare. Alas next week some airline moves the benchmark lower and the whole concept of profitablity goes out the window.
Now we have an industry that has no new ideas, no more labor concessions at the well and bemoans the scourge of overcapacity. Hoping for an airline or two to fail to reduce capacity is like the homeless guy whose only hope is that a rich old aunt dies and leaves him something. Until the industry decides to revisit the laws of economics and behave logically, then aunty is alive, vibrant and kicking their ass.
So while employees continue to suffer the pain and uncertainty of an industry turned upside down and whose sacrifices go unnoticed and unappreciated by a consumer population that has no idea what a fair fare looks like, the investors in the airline industry (are their any left out there besides day-traders) would be better served by pulling support out and letting the industry collapse on itself. If the airline system, which was regulated and subsidized for 40 years in order to be built into a strong pillar of our nations infrastructure, cannot recognize the pricing power it holds as a result of virtually no existant competition from other modes of transportation, then there is little hope that it can exist for another 40 years, perhaps not even another 40 months.
Why do consumers feel entitled to a $69 fare to anywhere in the world? Because some airline feels they can gain market share by providing unrealistically low fares. And maybe they will gain share, but in a market they have trained to demand below-cost fares. Those who have polluted the water soon find that it is their drinking water source too.
So I do not pity the airline industry that pounced on the opportunity provided by the tragedy of 9/11 to rid themselves of union contracts only to find that eviscerating labor couldn't save them from a lack of strategic vision. Labor has become the whipping boy for a mistake that has ultimately cost the industry it's pricing power: internet distribution through the likes of Priceline, travelocity and others. There is no need to put any fare out there other than the match to the lowest one (hello, ever heard of yield management?) so they do and then try to build an operation that can profitably provide such a fare. Alas next week some airline moves the benchmark lower and the whole concept of profitablity goes out the window.
Now we have an industry that has no new ideas, no more labor concessions at the well and bemoans the scourge of overcapacity. Hoping for an airline or two to fail to reduce capacity is like the homeless guy whose only hope is that a rich old aunt dies and leaves him something. Until the industry decides to revisit the laws of economics and behave logically, then aunty is alive, vibrant and kicking their ass.
So while employees continue to suffer the pain and uncertainty of an industry turned upside down and whose sacrifices go unnoticed and unappreciated by a consumer population that has no idea what a fair fare looks like, the investors in the airline industry (are their any left out there besides day-traders) would be better served by pulling support out and letting the industry collapse on itself. If the airline system, which was regulated and subsidized for 40 years in order to be built into a strong pillar of our nations infrastructure, cannot recognize the pricing power it holds as a result of virtually no existant competition from other modes of transportation, then there is little hope that it can exist for another 40 years, perhaps not even another 40 months.