Washington Post Column

[N628AU]

Maybe we should hire this guy to run our vaunted marketing department. This one column says more about this airline of ours than I have seen marketing do in 10 years.

http://www.washingtonpost.com/wp-dyn/artic...3-2003Apr6.html

 

[A319FA]

My favorite quote is:

And it spent $1 million on a consultant, who recommended that US Air change its name to . . . US Airways.

Wasn''t that a brilliant way for an ailing company to spend a huge sum? Especially when 97 percent of the world still calls the carrier "US Air" anyway?

 

[flyswatter]

think back genius....if you remember, the airline wasn''t "failing" when the name was changed....i think the stock was selling around $80/share back then.

 

[repeet]

----------------
On 4/10/2003 11:12:37 PM

flyswatter wrote:
think back genius....if you remember, the airline wasn't "failing" when the name was changed....i think the stock was selling around $80/share back then.

----------------​

Maybe, but paying such a princely sum for such an obvious move, is one of the reasons why our stock soon fell to eighteen dollars/share!

 

[Res]

Wow..awesome article...often times the little things we do on a daily basis are overlooked....it's nice to know that someone really does notice.

 

[a320av8r]

If operations are running this well, we must have too many employees.
Time to furlough...