Washington Post Column

A319FA

Member
Apr 7, 2003
71
0
My favorite quote is:

And it spent $1 million on a consultant, who recommended that US Air change its name to . . . US Airways.

Wasn''t that a brilliant way for an ailing company to spend a huge sum? Especially when 97 percent of the world still calls the carrier "US Air" anyway?
 
F

flyswatter

Guest
think back genius....if you remember, the airline wasn''t "failing" when the name was changed....i think the stock was selling around $80/share back then.
 
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On 4/10/2003 11:12:37 PM

flyswatter wrote:
think back genius....if you remember, the airline wasn't "failing" when the name was changed....i think the stock was selling around $80/share back then.

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Maybe, but paying such a princely sum for such an obvious move, is one of the reasons why our stock soon fell to eighteen dollars/share!
 

Res

Senior
Aug 20, 2002
361
1
www.usaviation.com
Wow..awesome article...often times the little things we do on a daily basis are overlooked....it's nice to know that someone really does notice.
 

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