And I've gone on to show that the article was obviously biased considering that I have consistently shown that the fares are actually lower than LUV, so United was NOT gouging the passenger. When I showed the next day fare in the $100's, I was told that isn't a fair example because United was trying to fill the seats. When I showed it 2 weeks out, I was asked "what about walk up fares?" United IS NOT gouging the market since FlyI left. That's the point.
When you compare LUV and UAL prices for the same market, they are about the same in most cases.