Well you have to understand the price of everything value of nothing mentality residing in said Castle of Sand.
US only looks at the cost side of ANY transaction (except IT as there is no way SHARES has come in cheaper than SABRE)
They have never and will never understand the concept of delivering value. Heck even Wal-Mart delivers some value in that they offer tons of products at a reasonable price with very little smoke and mirrors and they are often the closet retailer in rural areas.
US loathes Frequent Flyers or those who have the cold hard cash to plunk down 10K for International First or Business. Oh they want that money but they don't want to lift a finger to earn it.
It is a way of life in Tempe. Without divulging to much, when it came to buying new Printers and Copiers you can be sure that they Did Not buy from Xerox or Canon the 2 most expensive and oddly enough the manufacturers with the largest market share. Instead they went with a company that was the cheapest and holds the market share position right above "Other" coming in at around 1+ percent of the USA marketplace. What they failed to assess is the fact that a copier is more than a copier now as it can be networked and in effect is really an information hub that allows a user the ability to back and forth from Electronic to paper documents and alot more.
You take a 13 billion company like US and just look at the FedEx bill and I'll bet you there is plenty of $$$ to be saved IF they had invested in the types of Office Equipment that would allow those documents to be sent electronically.
This one example shows just how high the cost ofcheap can really be.
Anyone want to bet on the number of Envoy Seats on the new birds?
My guess is 18
