mweiss said:
I get where you're coming from and I agree to a certain extent. However, I believe the bottom is higher than McDonalds (albeit lower than today). Below a certain level, the quality of the airline will suffer too much.
Where is that point? Beats me.
Pay to fly by the mile
BY MARTIN J. MOYLAN
Pioneer Press
Looking to reward its frequent fliers and win new ones, Sun Country Airlines is pitching a "VIP Club" rewards program that provides round-trip air travel to 28 destinations for $29 plus 9 cents a mile.
Under the program, now in a quiet "soft launch" mode, there are no blackout dates or Saturday night stay restrictions. Fares are pretty much in line with those for 21-day advance purchases. But there are no advance purchase requirements for VIP tickets. Prices are the same even on the day of departure. And the fares include all taxes and fees, Sun Country says.
VIP members must pay a $99 initiation fee and $12 monthly membership charge. At this time, VIP members can only buy tickets for themselves. But Mendota Heights-based Sun Country plans to soon offer a family VIP plan, which would cost $15 a month and permit the purchase of tickets for anyone in a member's immediate family.
"It's simple and that's what people want," said Terry Trippler, a travel expert with cheapseats.com. "For years, people have been saying, 'Can't you just charge by the mile?' Sun Country has said, 'Yes.' "
Trippler figures people flying at least six times a year would come out ahead by joining the program.
"And if there is a seat on the plane, you get to go," he said. "No VIP member will wait at the gate and watch a plane back out with empty seats because the seats were in the wrong class (and unavailable as a reward for frequent fliers). The only way you won't get to go is if the plane is full."
The downside of the program is Sun Country's schedule, Trippler said. It doesn't fly every day to all its destinations and on many routes it only has one flight a day.
"This isn't designed for the business traveler who wants to leave early in the morning and come home late in the afternoon," Trippler said.
The VIP program also provides expedited check-ins and discounts on everything from hotels and parking to dining and car rentals, said Sun Country president and CEO T. Jay Salmen.
"We felt this would reward our frequent fliers but not have the administration and other overhead costs that the typical mileage program has," he said. "And we tried to make this plan easy to understand. We could have said 7.5 cents to Denver and 10.75 cents to New York. But we know what we need to make per seat when we fly."
Salmen figures VIP members would come out ahead after 2.5 trips on Sun Country.
At times, special advance purchase fares may be lower than VIP fares. But VIP members would always know the maximum price they would pay for a ticket, Salmen said. In the past three weeks, some 250 travelers have enrolled in the program, he added.
Sun Country Airlines appears to be on its way to establishing itself — again — as the No. 2 airline in the Twin Cities. Last year, it flew more than 750,000 passengers to or from the Twin Cities. By next year, Sun Country expects it could fly more passengers out of the Twin Cities than anyone but Northwest and its regional carriers, Mesaba and Pinnacle.
In terms of Twin Cities passenger traffic, Sun Country isn't far behind American and United airlines and is already attracting more travelers than low-fare carriers ATA, AirTran, Frontier and America West.