I would hope that the companies name could be left off the initial report, but I think that would seem pointless as it's pretty likely your customer base has already found out about it. Either they were involved, or you had to tell them their job has been cancelled due to a "lack of available equipment"
Just the direct facts reported would be a huge help to everybody. Leave out the speculation, leave out the finger pointing.
I feel that lobbying the TSB would be a start, but it'll take more than a few of us to accomplish the feat. They have their system, and likely aren't interested in changing it yet.
when a big airliner crashes they aren't shy about stepping into the lights and giving their preliminary reports to the media then, so why hold back with the rest? Are they afraid of legal issues?