Bob Owens said:
The debate wasnt about whether its "possible to determine a demand curve" but rather whether pricing was as high as it could be. You made the assumption that the demand curve would indicate that prices could not be raised because if they raised prices demand would drop off causing revenue to drop off despite higher prices.
No. See, you have a real problem with reading comprehension. I proved the following:
- It is possible to determine a demand curve
- It is possible to know the supply curve
- With both of those known, it is possible to determine the optimal price (defined as the price at which profits are maximized) in a monopoly market
Then I went on to explain how to extrapolate that into a competitive marketplace, and how it results in those with the lowest costs being the ones who are able to set the prices for the entire market.
I didnt say that the formulae was wrong, I said that unless you had indisputable data there is error in the outcome, that you were making claims based upon approximations and assumptions.
Actually, I wasn't making claims based on approximations and assumptions. I said that the yield management departments had to experimentally determine the shape of the demand curve, that more data gives a better picture, and that the constantly shifting nature of demand necessarily makes it an inexact science. However, it's better than the dart-at-the-board approach that you proposed as the alternative (i.e., just raise the damn fares and we'll make more money).
I also questioned whether your application would take into account the complexities of the product in question such as the fact that air travel is the means to an end, not the real thing that a consumer is seeking, in other words they fly to accomplish some other objective other than flying.
Yes, you did. But the experimental nature of determining the shape of the demand curve inherently takes all of these factors into account. It tells you what the shape is, not why it has that shape. Other efforts have done a decent job of explaining the reasons behind the shape, but that's for a completely different discussion.
...even if you have the figures there is always the possibility of unforseen events that shift the graph to the point that all the figures arrived at under the earlier assumptions are no longer valid.
Bringing us back to your suggestion that throwing darts at a board is better than using historical data.
Another thing is that your formulae and assumptions are based on "perfect world" scenarios and dont take into account that perhaps profits for the airlines may not be the objective at the moment.
Right. After all, losing money, racking up debt, and eliminating all unencumbered capital is a great strategy for long-term success.
🙄
Explain how if this industry loses more than it makes that it still continues to grow.
I have. It's because you're confusing macro- and microeconomics in the same sentence. The legacy airlines have, on the whole, roughly broken even since deregulation. The LCCs that exist today, on the other hand, have been profitable on the whole. Thus, the market has been shifting from legacy to LCC. That explains the bulk of the behavior.
Could it be that as long as the industry is moving people that other interests are being served therefore even if its losing money it must be kept running?
Not really. The money has to come from somewhere. Not enough has come from your pocket to justify it from that angle.
I feel that our loss was unneccisary, unjustified and preventable and the result of a combination of poor structure and incompetant leadership who were pursuing their own interests.
I agree, but it doesn't mean that the losses were fabricated.