B6 adds Mint to BOS

[700UW]

And the new food looks quite impressive.
 
http://viewfromthewing.boardingarea.com/2015/06/22/an-insider-preview-of-americans-brand-new-meal-service-rolling-out-this-summer/

 

[FrugalFlyerv2.0]

perhaps DL will die in the BOS-LAX market.

 

but once again, AA has a far larger amount of revenue than DL and more to lose.

 
Let's play your game:
If DL does exit BOS-LAX then DL loses 100% of its revenue on that route.
 
 
Spin faster spin master.

 

[WorldTraveler]

Yes potentially a higher percentage but could be less revenue. And DL hasn't left.

 

[LD3]

 
If DL does die on BOS-LAX due to Mint, then doesn't it mean that they were the carrier that was least capable of responding to B6?
 
Spin away!

 
 

maybe it does.

Which really means, you are correct and I can't just can't make myself say it...

 

[commavia]

If it matters to AA, the solution is simple: AA has 35 757s with 16F international-style product (which will soon all go to a unified configuration featuring the same J seats on the A321). It's not difficult at all, but nice try with that one.
 
Will be more interesting when the product is inevitably introduced to South Florida-LAX, a far more premium market than BOSLAX and far more important to AA, and where AA will have no choice but to respond.

 

And if AA chooses to respond (it has a choice), it will easily be able to place it's lowly utilized 75L fleet (which is often used on JFK-Caribbean/Florida runs) on the route. It can also allign the catering on this route to the MIA/JFK/LAX/SFO transcons, which are actually getting brand-new catering starting on July 1st, including brand new catering that is aligned with international catering, the introduction of a fourth meal option, larger appetizers and improved wine selection. 

 
Precisely.  The "solution" here for AA - if there is a "problem" in need of a "solution," that is - seems relatively simple and straightforward.
 
Depending on how AA perceives the market response once JetBlue begins selling Mint on LAX-BOS, AA could fairly easily place the JY-configured 757s on flights timed to roughly match what JetBlue's Mint schedule is going to be in the market (I'd expect that to be the 0700, 1230 and 2130 eastbound and 0815, 1635 and 1955 westbound departures).
 
In addition, because those JY-configured 757s are not much bigger than the 737s AA is now flying on the route, it wouldn't even be all that big a net increase in capacity, and it would be identical premium capacity.  And if AA was concerned about over-saturating or becoming overexposed to Y capacity, it could always replace, say, the 1735 eastbound and 1015 westbound departures with an A319.

 

[WorldTraveler]

Indeed and AA will have its most premium transcon product on JFK to LAX and SFO and use more costly 757s everywhere else with no advantage over any carrier

 

[commavia]

Welcome back to Delta fantasyland, where having the most frequency in the LAX-BOS market (5x daily vs 2-3x daily operated by competitors) constitutes "no advantage over any carrier."
 
Classic.

 

[Kev3188]

I think most actual DL employees know that nothing's gonna come easy with AA. I'm sure most AA people feel the same way about DL...

 

[WorldTraveler]

DL's success in NYC is phenomenal against AA

BOS is the new battleground and B6 is targeting one of the top markets where AA is strongest

 

[FrugalFlyerv2.0]

 and use more costly 757s everywhere else with no advantage over any carrier

 
This is most hysterical and hypocritical.
On one hand, we've heard sermons where DLs use of 757s on transcons is the best thing ever, huge advantage, brilliant strategy, etc. Now here, we see this as a major disadvantage.
 
This is yet one of your many many many examples on these boards where you not only make a fool of yourself but show your true bias colors.

 

[WorldTraveler]

You're confused

The 57's value on domestic flights is for performance and range

I have never said other aircraft aren't great if they can deliver

And configuration is not restricted to any aircraft type

 

[FWAAA]

Despite all the hype about Mint, the data ably demonstrates that Mint isn't resulting in financial damage to AA, as AA's average fares have increased since a year ago, when AA's 762s were retired and Mint was introduced. B6 has seen slight improvements in average fares on JFK-LAX and JFK-SFO, but AA has seen large gains in average fares as well. AA now collects the highest average fares on both SFO and LAX transcons from JFK.

Mint isn't really competing with AA's 3-class flights; Mint is targeted toward the budget-traveler and small businesses who don't get sweet corporate deals with AA.

AA is already the leader on BOS-LAX, with the highest average fares and the largest market share. If AA needs to respond, it can remove one row of 75L flat seets (so the remaining 12 become lie-flat parallel to the floor) and use those on BOS-LAX. Or it can fly 763s with lie-flat seats. AA has flown 763s on BOS-LAX in the past and it can do it again.

BOS-SFO? AA exited that market in 2009 due to AA's high costs preventing AA from winning against UA, VX and B6 competition. Maybe AA should re-enter that market with some lie-flat 75Ls as well. When AA left BOS-SFO, it was using 757s.

 

[WorldTraveler]

AA's revenue has fallen.

It isn't hard to see how AA is seeing average fare gains because it simply cut out alot of the coach capacity - which created more space for B6 and DL to add it.

Kid yourself if you want that B6 doesn't compete against and influence premium cabin fares for all carriers.

Data that includes Mint's buildup just isn't broadly available at this point.

 

[MAH4546]

AA is already the leader on BOS-LAX, with the highest average fares and the largest market share. If AA needs to respond, it can remove one row of 75L flat seets (so the remaining 12 become lie-flat parallel to the floor) and use those on BOS-LAX. Or it can fly 763s with lie-flat seats. AA has flown 763s on BOS-LAX in the past and it can do it again.
 

 
AA is removing all rows from the 75L (and US equivalent) and replacing them with the same seats as the A321T. 

 

[WorldTraveler]

DOT data for the 1st quarter of 2015 will be available in a few months and should more clearly indicate whether B6 is benefitting with Mint or not.

And it is also possible that B6 is benefitting at VX' expense.

Given that B6 was already seeing jumps in average fare in the 4th quarter of 2014, the chances are high that B6 will continue to see improvements.