Former Vice Chairman Bob Baker passed away Sunday night.
We have lost a true aviation pioneer, said Chairman Don Carty. Bob helped shape our company and, in fact, our entire industry. He was a man who cared greatly about AMR, its airlines and its employees, and that will be his legacy.
Mr. Baker joined American in 1968 as a Marketing Management Associate in New York. He joined the then Freight department a year later and served in both operations and sales.
In 1974, Mr. Baker became Director - Ramp Services and two years later was named Assistant Vice President - Marketing Administration. He served as Vice President over the Southern Division, Freight Marketing, Passenger Sales & Advertising, and Marketing Automation before being promoted to Senior Vice President - Information Systems in 1985.
Later that year, Mr. Baker returned to operations as Senior Vice President. He was promoted to Executive Vice President-Operations in 1989 and led American''s operational units for the next 11 years.
He served as Vice Chairman of AMR from 2000 until his retirement last year.
Mr. Baker served on numerous industry panels. As the dean of airline operations, he was asked by President George W. Bush to serve on a post-Sept. 11 security task force. He was also appointed a member of the Management Advisory Council for the FAA by then President Bill Clinton.
Services for Mr. Baker will be private at the family''s request. In lieu of flowers, donations may be made to the American Cancer Society, the American Lung Association or the Bob Baker Scholarship Fund at Embry-Riddle Aeronautical University.
We have lost a true aviation pioneer, said Chairman Don Carty. Bob helped shape our company and, in fact, our entire industry. He was a man who cared greatly about AMR, its airlines and its employees, and that will be his legacy.
Mr. Baker joined American in 1968 as a Marketing Management Associate in New York. He joined the then Freight department a year later and served in both operations and sales.
In 1974, Mr. Baker became Director - Ramp Services and two years later was named Assistant Vice President - Marketing Administration. He served as Vice President over the Southern Division, Freight Marketing, Passenger Sales & Advertising, and Marketing Automation before being promoted to Senior Vice President - Information Systems in 1985.
Later that year, Mr. Baker returned to operations as Senior Vice President. He was promoted to Executive Vice President-Operations in 1989 and led American''s operational units for the next 11 years.
He served as Vice Chairman of AMR from 2000 until his retirement last year.
Mr. Baker served on numerous industry panels. As the dean of airline operations, he was asked by President George W. Bush to serve on a post-Sept. 11 security task force. He was also appointed a member of the Management Advisory Council for the FAA by then President Bill Clinton.
Services for Mr. Baker will be private at the family''s request. In lieu of flowers, donations may be made to the American Cancer Society, the American Lung Association or the Bob Baker Scholarship Fund at Embry-Riddle Aeronautical University.
