Here's another one....
http://blog.seattlepi.com/aerospace/2011/06/22/american-to-launch-boeing-ecodemonstrator-program/?utm_source=WhatCountsEmail&utm_medium=PIMail:%20Aerospace&utm_campaign=PIMail:%20Aerospace
Boeing likes play the political game with "environmental responsibility"...this place is eat up with environmentalists.
Boeing plays the game because it's trendy, PC and is desired by many customers.