It use to be based on what the competition was doing. If xyz served a full hot meal on certain routes then other carriers did the same to be competitive.
Now you have one group of airlines running business as usual serving hot meals and giving out hot towels and another group trying to find a balance between included amenities that people actually want and what will they pay for. I think there is a third airline group now that charges for everything and only a seat is included in your ticket price – out of Columbus I think? Anyway…..
This creates a consumer group who has no idea what to expect when they fly unless they do their homework. Not doing their homework on their coach class seat could end them up on a flight where only BOB meals are offered when they expected to receive a hot meal they thought was included in their ticket price or worse in FC and not receive anything resembling what they thought they were paying for.
The problem with US is that they have no idea what they are doing, what direction they want to head, the ability to price the product for what it is, no plan, no appreciation for their employees, and not a clue about their customer base. All they are able to see is the almighty $$$$$$ and are falling all over themselves to get it and making US look more like a bunch of clowns then an airline, ticking off their employees, and chasing away their best customers for a quick buck.
IMHO
/rant off