Not much new here. Doug has been advocating consolidation of the majors since before he took the CFO job at AWA. The message has always been: too many hubs and too much market fragmentation leading to irrational pricing. For decades the airlines have barely been able to cover operating costs in the “good†years and then generate massive losses and shareholder devaluation in the not so good years. The Big Five must become the Big Three if profits, shareholder returns on investment, and employee wages are to enter the healthy range for the first time since deregulation. The only way to accomplish this is to leverage higher fares through reduced competition. Consolidation reduces competition so it is the single best hope of the industry.
In most industries the free market forces would sort out the winners and losers so that there isn’t a sustained period of overcapacity and price discounting below operating costs. However, the major airlines have taken numerous trips into bankruptcy court which is incapable of solving the real problem of irrational fares. Since the majors are “too big to failâ€, the courts force creditor and labor concessions and put the reorganized bankrupt carrier back into the same oversaturated market that was the root cause of their financial woes in the first place. Because the root cause issue is never resolved, groups such as labor, suppliers and shareholders all continue to take a financial beating so the customers can enjoy a subsidized ride to the destinations of their choice. If the bankruptcy court would have let UA, DL, NW, or US fail (liquidate) over the past decade, then consolidation would have already happened through natural market forces and rational fares would be much more likely, even in the recession.