Firstup's are offered only at the gate after the gate agents have accomodated all US1, US2 & US3 upgrades. Gate agent will then solicit the FIRSTUP program in the gate area approximately 30 minutes prior to departure. The upgrade is only for that flight and may or may not be offered on connecting or return flights. The cost is $50 $100 and $150 depending on the length of the flight. The revenues generated in the test cities are impressive. I don't have the figures, but it is easy revenue that otherwise would have been left at the gate. US should have been promoting this long ago.
I agree that the reduction in F class seats on the 757's was carried too far. The company should have reduced the A320 to 12 F seats, the A321 and the B757 to 16 seats in First. This would have netted more coach seats for revenue generation and would have maintained integrity for our First Class product for our preferred customers.
B)