Its amazing to me that when they try to raise fares by 5 dollars, it won't stick because LUV didn't do it.
If the planes are full RAISE THE DAMN FARES!!!!!
aaaahhhhhhh
wopr21
Like many airline employees, it sounds like you assume that flying is mandatory among your customers and that your customers will gladly pay more. I apologize if that's an incorrect characterization.
Your planes are full only because the fares are so cheap. Raise the fares and fewer people will fly. Sometimes, if you raise prices, you lose a lot of customers, and total revenue drops a lot.
If this problem (low fares and net losses) affected only one airline, then I'd blame management.
But it affects nearly every airline in the USA. Even Southwest hinted a few weeks ago that a first quarter loss was not out of the realm of possibility.
Overall, I agree with you. Fares need to go up. Flying has to be more expensive if jet fuel is $3+/gal. And fares will go up when fewer seats are available for sale. It's all about supply and demand. When there's a glut, prices are cheap. When there's a shortage, prices go up.