jim, I was being sarcastic and why I put the disruption word in parentheses. I too was making fun of the titles. Like I have said from the very announcement, sure the other airlines will feel it but will adapt to it as they do in other cities. The Southwest Effect helps them to a degree as well. Brings more passengers to them as they too match prices every time Southwest starts a new city. They probably even make out about the same as SWA not showing up due to the added passengers but the decreased ticket prices it's pretty much a wash or even better profits than before. Hawaii is busy enough to accomodate an added airline, I don't think any of the others will fold or quit unless they were already having problems before SWA showed up.