I Created A New Name For The Merged Co.

[Us/boston]

Waxing philosophical (we do that well, don't you know )...

When reading your post, it occurred to me that no airline name has ever achieved that pinnacle of marketing and consumer identification of becoming a generic term.
For instance, in many countries--parts of this one for that matter--coke is a generic term for soda pop/soft drink/whatever you call it. When I was growing up in the South in the 50's, your mother or your aunt might tell you, "Go get me the milk from the frigidaire (meaning the refrigerator)."

The point about Valujet is well-taken. There seems to be no problem whatsoever in the public's mind of attaching negative connotations to an airline name--positive connotations seem to be the exclusive province of WN .

Calibrator's comment about two negatives reminded me of the Senate hearings over the UAL/US proposed merger. One of the senators on the panel--and, I think it was that model of open-mindedness, Rick Santorum--said to one of the witnesses, "So, you are going to take the two most-hated airlines on the East Coast and merge them into one loved and respected airline. Exactly how is that going to work?"

I have a real problem is seeing how the HP/US deal is going to work. Not least, the issue of the unionized seniority lists. It is one thing to say, "Well, the AFA/ALPA and the AFL-CIO constitutions require strict DOH merger of the seniority lists" when you have both lists being proportionally equal--as there would be in a merger between UAL and AA or DL. It's another thing entirely when one group is predominantly senior to the other group. I don't see AW's flight attendants and pilots sitting back and watching their junior members furloughed in order to call back US furloughees. The most senior person at AW has 22 years max--AW started flying in 1983. Even the people who have been there since day 1 are going to lose seniority.

And, don't even start with me about all the senior people at US who are going to retire/quit/take the EO. Since I came back to AA in November, all I've heard on the line is the mass retirements that were going to happen any day now. For instance, a friend of mine who is based at the DFW International base (IDF), told me in December that he knew for a fact that there were going to be 200 retirements from IDF alone in just the first 3 months of 2005. Well, the truth is there have been only about 100 retirements in the first FOUR months of 2005 systemwide at AA--domestic and International. The truth is, we f/as just won't go away.

[post="270923"][/post]​

What do you propose. I have no problem giving furlough protection to all HP f/a. I also have no problem puting a 5-8 year fence around west coast bases if you feel you need them. I do not believe any HP f/a should have any more than date of hire should they come to the east coast(in 5 to 8 Years or for the duration of the fence). Some people have said that west coast f/a will not come east but you will be surprised how the easy flying that europe offers can turn you into a commuter(5 trips a month with just 10 legs total+more $). I can hold a great block in Boston but I commute because it is just better on the A330 and 767 to europe. Be carful what you wish for you just might get it. Ask some of the people that i'm sure HP has hired from Pan Am or TWA I'm sure some of them are looking forward to going back to Long Haul flts. Good luck to us all. Its gonna be a little bumpy but i think its gonna work.

 

[Lake Central]

Lake Central

 

[calibrator]

BLACKHOLE

 

[EyeInTheSky]

[
BLACKHOLE

[post="270979"][/post]​

Uh, oh, now you've done it. You aren't old Mohawk are you? LOL 😛

 

[thepoohbear]

:blink:
FUBAR AIR
It sorta describes it.

 

[phasersonstun2]

Here is how the discussion about a new name MIGHT go...

US Airways

Amreica West

No, US Airways

No, America West

How about US Air?

How about no, you crazy ****

US Ai...

No

US...

No

America Airways

No, too much like American Airlines

Ameri...

No

OK, How about...

AMWAY

THAT'S IT!

 

[Freighterguynow]

AMWays!

 

[StraaightTaalk]

Reminds me of John Nance's retelling of the story, from the last days of Braniff, when they were exploring a merger with Eastern, that some Flight Engineers had scrawled on their panels the name for the new, combined carrier...

BEASTERN

 

[SpinDoc]

its gonna be usairways ok!!! give iti a rest already!! geez !!

[post="270787"][/post]​

Why don't they purchase the name of
National Airlines from the current owner.
It's not being used at this time, and has
a ton of name recognition from the
regulated era. It would also distance
US/HP from the PHL bag fiasco which will
be fresh in the minds of consumers every
Christmas for the next 10 years.

US/East Coast + HP/West Coast = NATIONAL

 

[FLYUSAIRWAYS]

Why don't they purchase the name of
National Airlines from the current owner.
It's not being used at this time, and has
a ton of name recognition from the
regulated era. It would also distance
US/HP from the PHL bag fiasco which will
be fresh in the minds of consumers every
Christmas for the next 10 years.

US/East Coast + HP/West Coast = NATIONAL

[post="271574"][/post]​

Great Idea Spin Doc, I wish I thought of that bud.

 

[EyeInTheSky]

Reminds me of John Nance's retelling of the story, from the last days of Braniff, when they were exploring a merger with Eastern, that some Flight Engineers had scrawled on their panels the name for the new, combined carrier...

BEASTERN

[post="271481"][/post]​

Here's one for your airline: BAAstAArd

 

[StraaightTaalk]

Here's one for your airline: BAAstAArd

[post="271638"][/post]​

Awww...gee...just a little sensitive, eh? 🙄

 

[MarkMyWords]

How about we continue with the US Airways name but capitalize on the US part.

Reservations - Thanks for calling US, how may I help you?
Advertising - Let US help you save money when you travel.
Dividend Miles - Join US!
Marketing - Let US show you the USA.

I'd love to see a Dividend Miles letter sent to all FF's saying, "There would be no US without U." Then the letter promotes the advantages of the combined airline and offer FF rewards for continued patronage.

I know it is corny, and kinda plays off the old US Air begins with you, but I think it is catchy. 😛

 

[trvlr64]

Marketing - Let US show you the USA.

in the "old days" it was FLY THE USA ON USAIR. Now we truely can FLY THE USA ON USAIRWAYS. What an impressive route map this combination will be.

 

[cybercat]

This one has a nice ring... 'Union Gonaways'

[post="270911"][/post]​

How about CrissCross Air since no one seems to know in which direction theyre going?

😀