First of all I am not your son.
Secondly, I have toured concentration camps, read quite a bit about what transpired in Nazi Germany and have heard first hand accounts from my mother, father, uncles and aunts a who survived the concentration camps of Nazi Germany. I know enough about Nazi Germany to know that nothing even remotely close happened to the bakery in Oregon.
The bakery fell victim to their own bias and a very effective boycott by folks who disagreed with their position. To bad. That's the way freedom works. Conservative groups have boycotted business and Television programs for decades. Don't cry crocodile tears when the tables are turned.
Equality is exactly when it sounds like, treat everyone equal. Turn down business you better have a damn good reason.