9 reasons ’09 will be the year of the ‘naycation’
By Christopher Elliott
msnbc.com contributor
Dec. 8, 2008
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I’ve been talking with people in the industry, who tell me — direct quote here — that travel is poised to “drop off a cliff†in January. In other words, people are telling pollsters one thing but making other plans.
Specifically, they’re making no plans.
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“For me, avoiding air travel is my response to the lousy service by the airlines and TSA mock-security. The airlines have provided worse and worse service in an attempt to hold down prices, in a race to the bottom. Airplanes are dirty, amenities have been cut, and employees are upset all the time.â€
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People are forfeiting the great American vacation because they can’t stomach the travel industry’s lies anymore. Take the airlines, which earlier this year imposed a series of new surcharges in response, they said, to higher fuel costs. When fuel prices fell, what happened to the fees? They stuck around. “Jet fuel prices have gone from over $140 per barrel in August to under $50 in November, but airfares in October were actually up 10 percent,†says Chicke Fitzgerald, the chief executive of roadescapes.com
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Some industry segments, such as tour operators, obviously understand that customers want a reasonable price and good service. The most reputable operators, led by the U.S. Tour Operators Association, are offering incentives such financing plans and guaranteed rates. On the other hand, airlines are responding to the lousy economy by boosting fees and surcharges and raising fares instead of raising their customer service levels. That’s going to keep a lot of travelers home in 2009.