Just one week after Northwest Airlines set off a major customer-service uproar by unveiling a new $15 fee for aisle and exit-row seats, the airline says the response from customers has been better than anticipated.
Northwest spokesman Kurt Ebenhoch said demand for the seats was growing and after one week, sales are "running ahead of expectations." He declined to offer specifics on how many seats were sold.
Whether Northwest -- which is in bankruptcy protection -- makes the test program permanent, Ebenhoch says, depends on customer response. "We're listening to their feedback," he said.
The airline's newest revenue-enhancer is primarily aimed at passengers who prefer comfort over price. And although Northwest says it is pleased with the response thus far, some of those passengers -- business travelers, that is -- continue to voice their ire through other channels.
Some frequent fliers said they would rather see Northwest raise all ticket prices by $5 or $10, rather than charge a fee for a coach seat. "I am totally for raising fares a few bucks per passenger. Instead, we're getting fee'd to death," said Red Cross manager Michael Fazzino, a top Northwest frequent flier who racks up about 70,000 miles a year.
WashingtonPost
Northwest spokesman Kurt Ebenhoch said demand for the seats was growing and after one week, sales are "running ahead of expectations." He declined to offer specifics on how many seats were sold.
Whether Northwest -- which is in bankruptcy protection -- makes the test program permanent, Ebenhoch says, depends on customer response. "We're listening to their feedback," he said.
The airline's newest revenue-enhancer is primarily aimed at passengers who prefer comfort over price. And although Northwest says it is pleased with the response thus far, some of those passengers -- business travelers, that is -- continue to voice their ire through other channels.
Some frequent fliers said they would rather see Northwest raise all ticket prices by $5 or $10, rather than charge a fee for a coach seat. "I am totally for raising fares a few bucks per passenger. Instead, we're getting fee'd to death," said Red Cross manager Michael Fazzino, a top Northwest frequent flier who racks up about 70,000 miles a year.
WashingtonPost