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NYT Article

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Airlines are getting serious about saying they’re sorry.

With 3,200 Flights a Day, a Few Problems (March 18, 2007)
Storm Brings New Woes to Travelers at Kennedy (March 18, 2007)

After a spate of nightmarish service disruptions, American Airlines, JetBlue Airways and others are sending out more apologies, hoping to head off customer complaints and quell talk of new consumer-protection regulations from Congress.

But no airline accepts blame quite like Southwest Airlines, which employs Fred Taylor Jr. in a job that could be called chief apology officer.
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http://www.nytimes.com/2007/03/18/business...&ei=5087%0A
 

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