AF/KL's 2005 revenue was #1 in the industry. But as FM said, their margin is another story.
I don't remember reading the industry announcing : and so and so airline made less money but had a better "margin" last quarter.
Or the IATA/DOT airline ranking (based on "margin".)
The sky is orange too. Do you know how ridiculously twisted that sounds. "oh, since our profit is smaller we'll just say we have a better margin"
Get real.
Let me give you a little edu=macation on margin:
Margins tell you how many cents out of each sales dollar are left, after expenses, as profit. That's the easy part. The hard part is deciding which margins you should look at. Gross margins? Pretax margins? Net margins? EBITD margins? This screen is based on strength in Operating margins.
The operating margin measures how much profit is left after deducting the basic expenses of running a business. The best way to understand this definition is to compare operating margin with the alternatives.
Gross Margin
This tells us how much profit is left after subtracting costs that are necessary to actually produce the goods or services the company sells. For a manufacturing company, this would include the costs of raw materials, salaries of factory workers, etc. For an airline, gross expenses include fuel, salaries of the flight crew, etc.
Operating Margin
We know that fuel expenses are deducted when we calculate an airline's Gross Margin. What about the salary of the corporation's Chief Executive Officer? Fuel expense is a "direct" cost of running an airline; this expenditure is clearly and specifically tied to the activity that produces revenue. The CEO's salary, although an essential part of maintaining the business, is not specifically tied to the process of getting passenger-filled planes up into the air. This is an "indirect" cost, or put another way, overhead. Operating Margin tells us how much profit is left after subtracting direct costs and overhead.
Other Margins
The EBITD Margin is similar to the Operating Margin except that the EBITD does not subtract non-cash depreciation charges. The Pretax Margin accounts for all expenses except taxes. And the Net Margin tells us what's left over after deducting ALL expenses.
The best margin to examine depends on what you want to know. Operating Margin is a very effective gauge of the performance of a company's BUSINESS activities. This is not the same as measuring the performance of the COMPANY itself.