Rhapsody Revived

[coolflyingfool]

I have always liked that song, and I always associate it with United. Glad to see it back.

 

[CAETravlr]

Wow, that ad is almost so good, I want to go get another consulting job, so I can fly UAL again. 🙂 Actually, I do miss travelling for business a lot, but that commercial somehow reminds me of all the reasons.

Good job UAL. Definitely throws a positive image on everything.

Regards,
CAETravlr

 

[TravelDude]

From SkyNet

United's Marketing Campaign Earns Accolades
----------------------------------------------------
Now that United's most recent marketing campaign has
hit the streets, reactions are rolling in and they
are overwhelmingly positive. The first to comment
on United's TV ad 'Interview' was Chicago Sun-Times
critic Lewis Lazare. He rated the ad an 'A,' only
the second A he has ever awarded.

In his Friday column, Lazare wrote, "If someone
could wave a magic wand and somehow make one
television ad campaign do the humongous task of
putting United Airlines solidly back in the black,
the marvelous new animated 'It's Time to Fly'
branding effort ... would be the one to do it."

On Monday, the Washington Post ran a story on page
one of its Style section about the Academy Awards
show and said that there was a "stunning new
animated ad for United Airlines scored to George
Gershwin's 'Rhapsody in Blue,' which is 80 years old
this year (and which United bought the rights to
years ago, for commercial use only). It was one of
the most gorgeous pieces of filmmaking on view all
night."

"We couldn't be more thrilled with the media's
reviews of our new ad campaign," says Martin White,
senior vice president-Marketing. "When Glenn Tilton
first reviewed our ad ideas, he said, 'The only risk
in doing this, is in not doing it well.' Based on
the rave reviews we've been getting, I think we can
safely say that these ads were done well."

 

[FA4UA]

Here's what United Headquarters posted today about the ad campaign:

Now that United's most recent marketing campaign has
hit the streets, reactions are rolling in and they
are overwhelmingly positive. The first to comment
on United's TV ad 'Interview' was Chicago Sun-Times
critic Lewis Lazare. He rated the ad an 'A,' only
the second A he has ever awarded.

In his Friday column, Lazare wrote, "If someone
could wave a magic wand and somehow make one
television ad campaign do the humongous task of
putting United Airlines solidly back in the black,
the marvelous new animated 'It's Time to Fly'
branding effort ... would be the one to do it."

On Monday, the Washington Post ran a story on page
one of its Style section about the Academy Awards
show and said that there was a "stunning new
animated ad for United Airlines scored to George
Gershwin's 'Rhapsody in Blue,' which is 80 years old
this year (and which United bought the rights to
years ago, for commercial use only). It was one of
the most gorgeous pieces of filmmaking on view all
night."

"We couldn't be more thrilled with the media's
reviews of our new ad campaign," says Martin White,
senior vice president-Marketing. "When Glenn Tilton
first reviewed our ad ideas, he said, 'The only risk
in doing this, is in not doing it well.' Based on
the rave reviews we've been getting, I think we can
safely say that these ads were done well."

 

[TravelDude]

Ah, FA4UA, I posted the exact same thing 8 hours earlier.