Like it or not, kiosks and self-service
are the way of the future. Look how long
it took banks to convert people from
tellers to ATM's. There will come a day
when customers will be charged a $10
fee to check in at the ticket counter.
When that happens, behavior will change
and the kiosks will be the only free
option.
Before that happens, USAirways will have been relegated to the dustbin of history.
The way to ensure your success is the wave of the future is, surprisingly enough, to give the customer what he or she wants.
You want them to use kiosks or self check-in? Make it worth their while. Don't penalize people for not wanting to do what you want them to...instead, reward people for doing the things you want.
Examples---
You want people to buy their tickets on your internet site? Don't make seats available on anyone else's internet site....and then give people double mileage or double credits or whatever when they use yours.
You want people to use your internet site? Offer fares at the internet site they can't get anywhere else....and make them good fares (no $954 RTs between PHL and BUF, please).
You want people to use a kiosk to check in? Have the kiosk spit out a coupon good for a free drink in Y when they do so.
The bottom line is the customer is the person who pays everyone's salary. You don't want to piss the customer off in the process of modifying his or her behavior to what you want it to be.
If you charge them for talking to a human being at check-in, and nobody else does...that is going to piss them off.
If you make it painful or inconvenient for them to avail themselves of your goods and services, that is going to piss them off.
If you make it lucrative for them to do what you want, that is going to make them happy.
But your management will never do anything remotely intelligent or sensible, so I guess these suggestions are out the window. Now that Christmas is over.....here's wishing folks a Happy New Year.