jimntx
Veteran
The president of Guestlogix calls the airline passenger the "captive consumer" who is bored and will buy a gift for their wife or girlfriend. How insulting to our customers.
My late wife and I went to New York 3-4 times each year to see the shows on Broadway. And, there have been times I was so bored that I went shopping. But, buying Broadway show tickets at 35,000 feet because I'm bored? Not likely. Particularly with what tickets cost in this day and age, they do not fall into the category of possible impulse purchases.
And, as another poster pointed out, how do you handle inventory for shows that are commonly sold out? Ticket brokers either buy blocks of seats in advance and resell them with a service charge added, or they call the theater to block the seats before confirming the sale. The first doesn't work in this case because you don't transmit sales until the end of the flight. 5 seats, 10 sales is a problem. The other scenario is not possible at 35, 000 feet.