WN is a great American success story. Anyone who says otherwise is just not able to face the truth. However, there is more to the story. WN profits are remarkable when compared to other major airlines no doubt. Compare WN profit margins to Coke, Apple, Microsoft, Exxon, and a host of other great American companies and WN profits look fairly paltry. Plus, a roughly twenty-year fuel hedging program generated far more profits for WN than their actual operations ever did over the same period. Very smart, but making profits from fuel hedging is more spurious than making profits from ancillary revenues if you ask me. So, despite WN being heavily unionized, their success has little to nothing to do with having lucrative collective bargaining agreements in place. Their single fleet type, single class of service and no-frills approach, and their fuel hedging has everything to do with their profits.
Of course US could copy copy WN and drop 100+ cities, drop international flying, drop first class, drop wide bodies, drop meal services, drop using GDS services, drop express services, and then go head to head with WN playing on their own turf. Not likely to happen but feel free to run with that idea if you like.
It was (and still is) the management team cultivated by Herb Kellerher and the employees of Southwest that enables SWA to be successful. Period.
Their success didn't come from being heavily unionized or through collective bargaining, it came from progressive management and well treated, happy and productive employees.
But your saying SWA is not as great as Coke, Apple, Microsoft, Exxon because they are non union? These companies aren't airlines either.
When the last time you flew to LAS on COKE? Actually, don't answer that.
SWA also never exploited, stripped the pension out from under, or sued any of their employees either. Definitely WEAK MANAGEMENT.
SWA should immediately start working on abrogating all of their collective bargaining agreements before their fuel hedges run out. Probably not going to happen either.
Who cares if SWA was profitable by hedging their fuel besides SWA? Their customers.
It's still a far better plan than than the one tacking on BS fees (one after another) because the airline can't figure out how to price the product to remain competitive yet profitable. Our customers don't like it either.
These fees unfortunately are probably here to stay, but isn't it amazing that while enjoying the LOWEST labor costs in the industry; the LCC business plan is still the old AWA's? Make fares cheap enough to fill every seat (without a care of customer satisfaction). Besides, who cares if they never fly US Airways again? There will be another sucker to occupy the seat as long as the fares are low..... right?
Not any more. The other airlines are building a "better mousetrap" and we are far behind.
Even with the record load factors (due to lower than SWA fares) we are still barely making a profit - this time not only at the expense of the customers, but now the employees.
Due to the heavy load factors - not only is the the wear and tear and abuse on the aircraft evident, now it's becoming evident on the employees (you know the fume events and other MTC issues that don't happen). ONE of many reasons besides an alleged work action for all the MTC issues this summer.
Doug says we are running a great airline. ANY publication or ANYONE else out there (that we didn't issue a press release to), that also says we are running a great airline besides Doug?
<<<crickets>>>>
We could learn a lot from SWA, but this management team thinks they know better and they will tell you as much.
We could drop 100+ cities, drop international flying, drop first class, drop wide bodies, drop meal services, drop using GDS services, drop express services, and then go head to head with WN playing on their own turf. And much to the joy of a few - it would be AWA all over again circa 1987........... and we would still fail.
Success is a result of leadership and that comes from the top, and we are pretty vacant in that department and it is at all of our peril.
Besides great management and people had nothing to do with SWA's success - it was merely Wild Turkey and Herb's lucky eight ball.
Tempe: stand by for operation "Get Doug a beer and an eight ball"