Didnt see any article.....sounds like pure bunk.......if true, will happily eat crow........ major news isn't announced on weekends was my first clue to falsehood.
Ferris did this years ago and a similar bunch of goofy 'consultants' advised re-branding the whole thing as "Aegis" or some similar silly made up name.
(btw -- are these the same consultants behind the wave of kids named 'Laquisha' and 'Katelyn'??)