To United Employees, etc.
I need your help to get into a position to be interviewed for the job of Revenue Management Strategist. Over the past two years I have been working in the field of loyalty management and capacity theory. I have worked with a great number of theorists, economists, technicians and skeptics to develop a model of dual currency which engages the purchasing power of customers in a whole new way.
This dual currency system is a patented process, but is in limited function in the mainstream business world. The patent allows the developer or licensed user to implement a dual currency pricing and transaction system which would enable the point of sale transaction of cash and non-cash currency.
For instance, instead of discounting a product, service or airline seat, the business using dual currency would be able to have their price for the general public and the price for members or dual currency users.
Let me give you an example. United is competing with Southwest Airlines for customers based on price. However, there are some customers who will choose United over Southwest because of the chance to earn miles. Yet those same customers may also fly Delta because they also earn miles there. If the customer is flying on a competitive route, let’s say $100 roundtrip, there is not much room to compete.
With dual currency pricing and accounting, United would have the exclusive chance to price their product at $75 US Dollars (USD) and 150 Mileage Plus for empty seats one week in advance. A trip to Europe may cost $1,200 two weeks in advance but with 20% capacity open, email alerts to over 40 million mileage plus customers can price the seats at $500 USD and 5,000 Mileage Plus within one week in advance. (The examples may not be correct calculations since I don’t have exact data and conversions to determine the relationships of price, hence my interest in being a Revenue Management Strategist.)
The dual currency model was developed to expand the purchasing power of customers and utilize the over capacity of a businesses production. In our current business models we work in one paradigm of money. In the dual currency model we expand the paradigm to include partnership, cooperation and capacity. I have flown United when there were over 100 seats empty. I would have flown that route a number of times had someone let me know my wife and I could use our 100,000 miles and cash within a weeks notice.
The possibilities of using dual currency and United’s Mileage Plus is limitless since it has three functions when it works in tandem with loyalty. First, it increases cash flow since capacity is fully utilized. Second, it decreases loyalty point’s liability since the second currency has an increase of flow. Finally, it increases the purchasing power of loyal customers who will have a conscious reason to earn loyalty points and then reuse those points with United. (The model I have created for one company allows the earning of points with full cash payments and the spending of points on dual currency transactions. A customer cannot earn points when they are spending them.)
The assets and capacity to use dual currency are already present; it’s the future which is so full of potential. United has one of the largest loyalty currencies in the world along with partners who could set themselves apart by using a dual currency pricing model. The ability of United to work outside of the paradigm that is limiting its potential is the challenge ahead of the company and I want to help set the stage for a marketing and pricing revolution.
Please pass this on to everyone and anyone who may be able to help me help United.
Thank you,
Christian (Xian) Isquierdo, MA
Xian@XianLeft.com
Salary unspecified 8.50 hr 
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