US Airways marketing effort directed towards the military

That's a big step for US to do this..maybe other airlines should follow. How is US handling all the reservists called to Active Duty for the war? Why aren't they considered "active"?
 
OAJ= Camp Lejeune, Camp Geiger and MCAS New River, USMC
EWN= MCAS Cherry Point, USMC
FAY= Fort Bragg USA, Seymour Johnson AFB, Pope AFB, USAF
ORF= US Navy
CHS= USAF and USN
etc...

Lots of troops to carry and proud to do it!
 
I spoke to the military travel agency SATO today. They told me over the agency was getting over 30000 calls a day concerning these fares. So many call that SATO is farming out making the reservations to a subcontractor.