Move2CLT
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- Aug 17, 2011
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They flirt with profitability regularity which I think I mentioned. They are essentially a start up whose numbers have gotten steadily better.
Not that I think it wrong but US Law has gotten in the way a bit. Sir Richard is a formidable businessman and competitor. It took Spirit a while to find their niche and hit their stride, now under the guidance of the "Killer B's" they are cruising along nicely.
One thing US does extremely well is protect what it considers "Bread & Butter" routes. This is especially true on anything coming in/out of PHL.
What I'm saying is NEVER EVER under estimate an enterprise run (Directly/indirectly) by Sir Richard Branson. I can see a protracted battle on these announced routes and that's good for customers. Lower fares, more choices is always good unless you're the one losing Money & Market Share.
August of 2007 and you still think of them as a start up?
$300M in losses for the first three years and still losing money.
Yup, they're cruising.