FrequentFlierCA
Veteran
- Joined
- Feb 25, 2008
- Messages
- 591
- Reaction score
- 35
Cheap fares to compete is nothing new to AMR or the industry. Erosion of pricing power among the legacy airlines has been happening for decades, and the internet served to accelerate that process with greater transparency and access for all (all with an internet connection, anyway).
If Southwest was the nightmare of the 80s and 90s, JetBlue and Virgin America are the scourge of the present and future. New aircraft, junior and low paid staff, no pension obligations; all this means Virgin can offer those $69 fares LAX-SEA. UA of course has to match to stay competitive (especially with their inferior soft product) but a $69 won't pay the bills at United, if it even does at Virgin.
International markets are the only refuge left, and even those will eventually fall.
If Southwest was the nightmare of the 80s and 90s, JetBlue and Virgin America are the scourge of the present and future. New aircraft, junior and low paid staff, no pension obligations; all this means Virgin can offer those $69 fares LAX-SEA. UA of course has to match to stay competitive (especially with their inferior soft product) but a $69 won't pay the bills at United, if it even does at Virgin.
International markets are the only refuge left, and even those will eventually fall.