Yes they did. Just like VX is wanting to do now which they have admitted in one of their articles that AA was too big at DFW to compete with. VX will find the very same at LF with SWA. Remember the days of the free fifth of whisky with full fare purchase or pay only half the cost of the ticket? It may not repeat itself, but the fare wars coming to LF will be huge, and all the flying public will benefit greatly...