The following was sent to me from CitiGroup;
The airlines have given themselves 7 raises this year. Ticket prices have seen as much as a 21% ($70 vs $337) increase. Fuel may be up 30% but fuel only makes up 30% of the total cost, so fuel would only be responsible for raising total costs roughly thirty percent of thirty percent or 11%.
So it appears that increased ticket prices have more than made up for the increased price of fuel. The question is why didnt the airlines do it sooner? I mean increased fuel costs puts a drain on the rest of the economy, meaning that when fuel was cheaper passengers would have more disposable income and would have paid more for airfare if the airlines would have charged more. But I suppose thats why these guys deserve millions a year in compensation!
It seems that most people are ignoring this line from the cover of the report;
If they brought in $22 billion last year they could end up bringing in $24 billion this year.
Our offer was for $0.19 billion a year or $0.047Billion a quarter, meanwhile their revenue for the first quarter was up $0.465 billion. So the revenue increase from just this one quarter would cover 10 consecutive quarters, or 2 and a half years of our table position.
Bob,
the simple answer is that not ALL fares go up 30%... that is why you look at YIELD which is the change in fares that are actually received... not all of the fare increase actually goes to the bottom line because of sales, discounts etc.
Also, AA's fuel bill increased by most of that $465M.... all AA basically did was cover their incremental increase in fuel costs (most carriers covered the fuel increases this quarter with fare increases) but AA didn't fix its underlying structural issues including its underperformance of revenue. SEE BELOW....
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I am very glad to see that some people are taking these posts as an opportunity to discuss AAs strengths and weaknesses so that the people who have the most at stake in AAs future can be fully aware of the factors involved and can formulate meaningful strategies to allow AA to return to its previous position of industry leadership.
How many do DL and CO/UA operate today?
DL and AA operate 15.6% and 13.1% respectively of the flights in NYC. CO/UA operate over 25%, Jetblue is 10%.
So using your revenue share stats and weighting to total departures, AA is pulling down 17% of the revenue share with 13.1% of the departures, which isn't too shabby, and about the same ratio of revenue:departures as what CO/UA pull in today, which is 33% with 25% of the market. DL has 25% with 15.6%.
I'm sure you realize that market share and revenue share don't increase on a straight-line; they increase on a curve, and that's apparent when you factor in all carriers at NYC, and not just the top 4.
Consistent with the curve, DL is clearly earning more revenue share better, but again, they serve more markets, and that's expected in a hub. And surprisingly, CO/UA doesn't look as good as I would have expected. AA? Not too far off from where I'd expect them with fewer markets.
First, Eric, I am particularly glad we can dialogue about important industry issues….
I had part of the data but filled in the missing pieces …
In the summer of 2006, at all 3 main NYC airports, AA had an average of 150 mainline flights per day, CO had 250, and DL had 171. There were an average of 1050 mainline flights on all carriers per day.
Looking at total flights (mainline and regional) in 2006, AA had 256, CO 453, and DL had 286 with a total on all carriers of 1663 per day (note all of these are averages since not all flights operate every day).
Note also that I am including NWs counts in DLs for both 2006 and 2011 even though NW wasnt merged with DL but you can see the growth rates more accurately. I am not including UAs counts in COs.
As of this summer, AA has 131 ML, CO 203, and DL 184 out of 1008 (note that LGA overall has lost about a small percent of flights while JFK is up; EWR is down somewhat as well). Total flights for AA and AE is 233, 397 for CO, and 370 for DL
(I honestly didnt realize DL was so close to CO in overall flights and I think this explains all the more why CO felt it needed to merge because its dominant position in NYC was threatened as evidenced by the small difference between CO and DLs revenue percents).
So, based on total flights, in 06, AA had 15%, CO had 27%, and DL had 17%. Now, AA has 14%, CO has 24%, and DL has 22%.
All three carriers are generating a couple percent more revenue than their share of flights which isnt unexpected since they are the three primary international carriers; the growth of the market by low fare carriers is coming via fares well below the average fares of AA, CO, and DL; and carriers such as US are not efficiently using their slots using small aircraft that are generating little revenue thus the impetus for the slot deal which makes sense both for NYC and for US who gets rid of underperforming assets and DL which can apparently use them more efficiently.
While your methodology of looking at revenue relative to the total size of the slots in the metro area is not typical (revenue comparisons are usually done per passenger), there is an obvious correlation since AA, CO, and DL receive fairly similar average fares and have similar average aircraft sizes.
What the data says is the same point I made before which is that DL is the network carrier that has chosen to grow in NYC while every other network carrier including CO have pulled back on their operations but with AAs reductions resulting in the greatest percent reduction in revenue of the network carriers.
So it is the low fare carriers and Delta who are growing in NYC at the expense of the other network carriers including AA.
Of course, CO is offsetting its decline in market share through the merger with UA which keeps them above DL in total revenue from the NYC metro area but also helps them strengthen their revenue position at LGA and JFK which generate higher percentages of NYC local revenue than EWR.
So, your methodology does show that AA is maintaining its revenue share relative to its reduced schedule but I still have questions for you.
1. Why couldnt AA have figured out how to grow in NYC the same way DL did? Remember that AA actually cut flights at LGA… I still dont know where those slots went. Do you?
2. Even considering that the Caribbean markets which B6 particularly invaded and which resulted in a lot of AA seats coming out of the NYC market, is it really sustainable to see AA shrink its revenue in other regions to/from NYC?
3. Can you show me a corporate strategy that has a company moving from number 2 to number 3 in a market and calling that success?
4. You mention hub strategies… so you certainly know that there are precious few markets in the US that are divided among multiple carriers. DL was unable to play a distant second fiddle to AA in DFW. UAs share in DEN is falling at the expense of two low cost carriers and UA is pulling back capacity. FL could not maintain its presence against DL on its own in ATL and sought WN as a merger partner. There are no examples of long term success of two large carriers in the same market of substantially different sizes…. In ORD, AA and UA have lived fairly comfortably side by side as AA has been the dominant carrier ORD-east while UA has been dominant ORD-west. But the UA/CO merger ups the ante against AA in all of the traditional AA/UA competitive markets by balancing UAs strength in the western US with COs strength in the East.
Can you give me an example of an airline strategy that has resulted in long-term success for a carrier who had not one but two larger competitors in the same region? Remember that CO/UAs revenue share in NYC will be about 1/3 while DL is pushing the upper 20s now and could get into the low 30s if the LGA slot deal goes through both revenue shares close to double what AA has now.
If you can show me some evidence from business history esp. among airlines that shows that one carrier is able to survive long term as a major competitor half the size of two others, I am all ears.
Im glad to be able to rationally discuss these issues and appreciate the contributions we can make together to helping understand AAs situation and perhaps help find a solution or two….
Tell me, WT..What is your advice for AA management? Should they too decide if THEY want to do something about employee morale at AA?
Because if you think that a bankruptcy filing by AA will right this ship, your are wrong! What rebuilds AA is gaining employee trust and respect. That, in turn, will improve morale, and the end result will be a better AA.
But simply telling employees we need to take in the rear again will only anger employees more.
No I dont think you should bend over and take it again…. Ive said many times that AAs employee cost problems are productivity related… too many employees doing the same work that other carriers do with less people.
My recommendations….
1. The current management team has to go… I dont see how even if they got all they wanted cost wise could have the credibility with employees to lead AA. It is no surprise that DL was one of the most successful airlines in the pre-deregulation era when it had well above average employee relations. They lost a lot of that or allowed it to be tossed out the window as they struggled to figure out who they should become for much of the last quarter of the 1900s. It also isnt a surprise that COs resurgence came in part because they rebuilt very badly damaged employee relations and also become highly successful. Morale can be rebuilt but it never happens without a change of leadership….
2. That leadership in my mind has made some very wrong strategic decisions including holding out for an alliance with BA while other carriers built other alliances much faster and which are larger than oneworld; AAs decision to be a niche airline in key competitive business markets where other carriers are choosing to grow is discussed above; AAs inability to find Pacific growth opportunities outside of the crushing influence of UA which has outperformed AA on every route out of ORD on which they compete.. and is now extending that to Atlantic routes as well.
3. Increased productivity is not something unions will go after… it is generally against union principles to reduce headcounts in order to increase the size of the compensation pie for a smaller number of employees but that is what AA must do. AA could reduce its employee costs and its employees could avoid further paycuts but productivity has to go up. Yes, I know all of the stories about all the new supervisors being hired and that TOO has to end… but that hasnt been the case for the past several years while other carriers have increased their productivity.
4. There are some principles that you die for and there are others where you cant buck what is happening elsewhere in the world and you just figure out how to adapt.
Standing against outsourcing is great but youve got to attack it at the industry/government level. AA and its employees cannot go down in flames trying to stand for something that no one else even sees as an issue any longer.
5. AA has to meaningfully invest in its product; there is nothing distinctive about AAs product or service any longer.
Finally, DL and US both reported their first quarter 2011 financials today; all of the network carriers and AMRs largest low fare competitors have now reported.
A couple items stand out:
AMR underperformed its peers on RASM growth as I expected…. The industry as a whole was around ten percent. AMR was at 5 percent, DL and US were at 7-8%, and UA and WN and other LFCs were at 10% or above. UA used its position as the largest carrier in the domestic, transatlantic, and Pacific regions to not grow or pull down more capacity than its peers, helping push UAs RASM higher.
1. AMR underperformed its network peer RASM in every DOT global region (domestic, transatlantic, transpacific, and Latin America). AA and DL grew at similar 4-5% growth rates and plan to do so into the 2nd quarter; US was about a point lower while UA expects flat capacity through the end of the year. All US network carriers expect to grow intl faster than domestic…. But AMRs greatest underperformance was in the intl regions. AAs best performance relative to its peers was on domestic but it still underperformed by a point or more.... most network carriers had flat domestic capacity and intend to keep it that way through the year. AA and DL were both RASM growth negative to Europe/Africa/Middle East/India while UA was slightly positive (US does not report RASM by region) although DL had double digit capacity growth and generated slightly higher RASM. In the Pacific, AA also had negative RASM growth on ~25% more capacity but DL had double digit RASM growth on about 20% more capacity. UA grew Pacific capacity by just 4%. Given that AA and DL both started HND routes and DL and UA are both much larger to Japan than AA, Japan itself does not appear to the source of the AAs Pacific RASM problem. AA and DL both started new PEK flights in the past year with bad slot timings at PEK. I would strongly suspect that AAs Pacific problems are related to its new PEK flight; DLs new PEK flight is a 767 from the west coast vs. AAs 777 from ORD, making DLs new PEK route a much smaller part of its network. IN AAs backbone Latin America system, AA had the most capacity (both by percentage and absolute amount) and reported half the RASM growth that DL and UA reported.
Even though AAs RASM underperformance was worse on intl compared to domestic, AA plans to continue growing intl.
Secondly , DL, UA, and US all paid down debt in the first quarter while AMR took on additional debt.
Finally, AA did buy jet fuel for the lowest price…. About 5 cents better than UAL and 10 cents better than DL and US.
AA also had the best mainline cost control among the network carriers.
Even though other carriers faced their own challenges all noted revenue hits due to operational/weather/natural disasters, AMR reported the weakest revenue performance and the weakest overall finances.
AA is in a difficult position. It cannot remove capacity without affecting its network footprint and increasing its CASM, already the industrys highest. Other carriers can pull down small amounts of capacity throughout its network and force up RASM and still have a strong network; AA, which chose not to merge, does not have that luxury.
So, Hopeful, bending over again wont fix AAs most significant problem relative to its peers which are at their roots revenue related.
Figure out how to get AAs revenue production fixed and you have fought a good chunk of the battle you face; there are cost issues related to AAs labor productivity but you dont need to take pay cuts in order to fix it… you just need to get rid of some folks.
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It is also apparent that significant changes to AMRs strategic thinking are what is needed, not just pay cuts or even productivity alone from the employees.