February 15, 2010
Charlotte Business Journal - by Don Muret
The Charlotte Bobcats have landed a three-year sponsorship with US Airways Group Inc.
It’s the NBA club’s first partnership in the airline category.
The team declines to comment on the value of the deal, but an industry source values it at six figures annually.
US Airways already enjoys a commanding presence in Charlotte, where it operates the largest of its three hubs. With the Bobcats’ sponsorship, the carrier will be the official airline of the team and of Time Warner Cable Arena, the team’s home building.
In addition, the deal calls for display of the airline’s brand on signs beneath the arena’s center-hung scoreboard and on the basketball goal pole pads, digital displays on LED ribbon boards and on-court promotions.
