NYGiantsFan90
Corn Field
- Oct 23, 2003
- 246
- 41
- Banned
- #1
Audio Pranking US Airways Exec In Charge Of In-Flight Credit Card Pushing
Annoyed by getting pitched credit cards in the middle of his US Airways flight, John Hargave of Zug.com calls up the VP of marketing at 5 in the morning to try to sell him a credit card. Site contains audio recording of the call. Harvgave also called up the US Airways executive office number and tried to sell a credit card to the gal there:
UA: You know what? I really need to go, because I have work to wrap up before the end of my workweek.
JH: And this is annoying, isn't it?
UA: Yeah, it is annoying. But you know what? I'm able to tune stuff out that I don't really want to hear.
JH: You know why? Because you're not captive on a plane.
The obvious next evolution is that customers can opt to sit in a part of plane that doesn't have hear the credit card offers, provided they pay a small additional fee.
The Airline Rewards Credit Card Prank [Zug]
Part 3: The Prank Phone Calls
I was getting ready to track down their VP of Marketing myself, when I received a very considerate response from US Airways:
From: Donna XXXXXXX
Sent: Thursday, August 30 1:31 PM
Subject: US Airways
Dear Mr. Hargrave,
Your correspondence regarding our onboard credit card marketing campaign has been referred to my desk for response.
Mr. Hargrave, if you would like to speak with me regarding our promotion, please contact me at XXX-XXX-XXXX.
Regards,
Donna XXXXXXX
Executive Liaison
Office of the Chairman
US Airways
Honestly, the best strategy for dealing with ZUG is to ignore us. Now I had the number to their executive office. This was very, very bad ... for them. [Click here to listen]
USELESS AIRWAYS: Executive Office, this is Donna.
JOHN HARGRAVE: Hello Donna, this is John Hargrave.
UA: Are you the Mr. Hargrave that sent that scathing e-mail that burnt my fingers when I printed it off and read it?
JH: I hope your fingers are OK.
UA: They are.
JH: Aloe.
UA: Typically, most of the airlines have some kind of marketing plan like that.
JH: You mean, selling credit cards on board the plane?
UA: Mmm-hmm.
JH: No, I don't think so.
UA: A lot of people like it, because there are incentives. They do get miles, they get bonus miles for flying. But you know what, if you travel a lot, I understand. Because people that travel frequently, you know, you hear it all the time. But you know, we have a very positive response from the passengers that actually do get it [the credit card].
JH: Can you name one person who likes it?
UA: No, I can't. That's confidential information.
JH: Can you make it optional? Could you put it on the TV, so that people could listen to it only if they wanted to, instead of forcing them to listen to the credit card pitch?
UA: No. No, because it just doesn't work that way.
JH: You guys should mix it up. Like, I have a cousin who has this thing called "Monkey of the Month Club."
UA: Monkey of the Month Club?
JH: Yeah, and every month you get a different stuffed monkey plush toy in the mail. That would be an interesting offer to give to people. Much better than a credit card promotion. "Monkey of the Month." Your passengers would love it. That's just a for instance, Donna.
UA: You know, we're always looking at different marketing tools and promotions...
JH: Involving monkeys?
UA: ...but this has been going on for quite a while, so I don't anticipate it's going to change.
JH: Are you able to fire Travis Christ?
UA: No. He would not be fired for having a successful promotion.
JH: Could you just call him into the office? He's probably just right down the hallway, right?
UA: No. He's aware of your e-mail.
JH: Could you give him a dressing down?
UA: No.
JH: Would you mind giving him a #### slap for me?
UA: You know what? Thank you for calling, have a safe holiday weekend.
JH: Christ should die for his sins.
UA: All right. Have a safe weekend. [Hang up]
I waited nearly ten minutes before calling back. [Click here to listen]
UA: Hey John.
JH: Hi Donna, how are you?
UA: I'm good. Did you forget something?
JH: Yeah. I wanted to tell you about a very exciting new credit card promotion that I'm offering. It's called the Miles by Discover Card. Let me tell you some of the benefits.
- No Annual Fee!
- Earn 12,000 Bonus Miles just for signing up!
- 0% APR on Balance Transfers and Purchases for up to 12 Months!
- Earn 1 Mile for Each Dollar You Spend!
- Air Travel Rewards with No Blackout Dates! (much better than other credit cards I can mention)
- Flexible Rewards to Fit Your Plans!
- View Discover Card Rates, Rewards, Fees and Other Important Information ONLINE, all the time!
And get this, Donna: Cardholders earn unlimited rewards on all purchases.
Now if you're interested, Donna, a flight attendant will be through the cabin shortly to pass out applications. Any takers?
UA: [Pause]
JH: Anyone?
UA: [Role-playing with me] Thank you.
JH: Can I interest you in this exciting new credit card promotion, Donna?
UA: Oh, not today, thank you. Maybe later.
JH: Well, our customers tell us it's a very exciting and worthwhile and engaging program.
UA: Not right at this time, but ... I'll think about it.
JH: Really? Why not?
UA: You know what? I really need to go, because I have work to wrap up before the end of my workweek.
JH: And this is annoying, isn't it?
UA: Yeah, it is annoying. But you know what? I'm able to tune stuff out that I don't really want to hear.
JH: You know why? Because you're not captive on a plane.
UA: You're entitled to your opinion, and I've documented it, and there's really nothing else I can say.
JH: I think there's a lot more you can say, Donna, like: OKAY, TRAVIS CHRIST WILL BE FIRED.
UA: Hopefully we can keep this professional...
JH: Donna, have you flown on your own planes lately? Do you know how sucky it is?
UA: This is not even debatable. I need to wrap this up, because my workday is almost done.
JH: It's a real pain to be interrupted while you're trying to get your work done, isn't it, Donna?
UA: Okay, you're being very rude.
JH: Well, that's an ironic insult.
UA: [Hang up]
After waiting a few minutes, I called back again. [Click here to listen]
This time, I got the receptionist, who wouldn't put me through. Instead, she took a message, where I outlined the many benefits of the Discover airlines reward card. Eventually, she grew sick of the credit card pitch, and she hung up on me, too.
For a company that believes in airline rewards credit cards, they didn't seem to be very interested in airline reward credit card ads. There was only one thing left to do: The Harrassment of the Christ.