L
luvn737s
Guest
Since there have been no successful attempts by existing major airlines to "re-invent" themselves into a viable WN combatant, where do you think the one who will eventually hand WN their lunch come from?
Will it be one of the current LCC's? They have enough entrepreneurial leadership and an as-yet unjaded workforce to pull it off, if heart was enough. Is there a future in the $19 fare and can one of these find sufficient capital to push it through? The one thing they need, a track record (except if you're JetBlue and have George Soros' billions behind you) and that can be both a blessing and a curse. Time yields both credibility and cynicism.
Will it be some as-yet unnamed airline which is designed soley to provide that dirt-cheap fare and hires people based on that expectation? With lots of people who only know how to eat, breath and fly airplanes, the field is fertile for such an operation.
Will it be WN itself? Will it raise it's costs to the point where heart is all they got, and that won't pay the bills, once the $19 (or $15) fare becomes the benchmark. WN got into business with a specific price point as it's principal objective. It has never done anything revolutionary, only cheaper.
Will this be it's undoing as well?
Will it be one of the current LCC's? They have enough entrepreneurial leadership and an as-yet unjaded workforce to pull it off, if heart was enough. Is there a future in the $19 fare and can one of these find sufficient capital to push it through? The one thing they need, a track record (except if you're JetBlue and have George Soros' billions behind you) and that can be both a blessing and a curse. Time yields both credibility and cynicism.
Will it be some as-yet unnamed airline which is designed soley to provide that dirt-cheap fare and hires people based on that expectation? With lots of people who only know how to eat, breath and fly airplanes, the field is fertile for such an operation.
Will it be WN itself? Will it raise it's costs to the point where heart is all they got, and that won't pay the bills, once the $19 (or $15) fare becomes the benchmark. WN got into business with a specific price point as it's principal objective. It has never done anything revolutionary, only cheaper.
Will this be it's undoing as well?